Hey Prime Movers!!! I had SO MUCH fun this week, hanging out everyday! Today I've been recovering a little bit, but plan to start dropping some more cool stuff in here (as well as the 'One-To-Many Mastery' group, and the 'Conversation Domination' groups - for those who upgraded to Prime Mover Foundations). But... before I go turn on the UFC fights... I wanted to give you guys something real quick that I think you'll LOVE!!! I am planning on posting our split test results each week so you guys can model them in your funnels, but thought I'd share this one for today. I published this book about 10 years ago, but 95% of the tests inside of it are VERY relevant. I still use this myself as a guild when we launch any funnels. Also... on page 137 is where I show you the actual trial closes I inserted into our webinar to increase our DPL (Dollar Per Lead) from $9.45 to $16.50!!!! A 75% increase in sales, but just adding trial closes!!! I hope you guys love it... It would mean the world to me if you'd post your biggest 'ah-ha' from this book in the comments below. The more comments I get, the more I know you guys love this book, and it'll get me fired up to share more split test results with you!!!

Shopify is honestly one of the best things to get into right now. I’m glad I started—trust me, you won’t regret it.

This was from a private training I did with my Inner Circle a few years ago. The video and training never was seen after that by anyone, and I found it this week and thought that it would benefit a lot of you who are struggling to figure out how to design yourself as a character. Stephanie Dove Blake was on the original training, and afterwards dropped her takeaways (which are a pretty amazing summary of the video) - so here you go! ==== SO many incredible golden nuggets in this @Russell Brunson! Thank you! 👏 I thought I’d share my takeaways… 👉 The value of education & info you provide will keep a customer for a few years… but the value a relationship with YOU will keep a customer for LIFE. 👉 The majority of ones expertise is disseminated in the first year of a customer’s entry into your world…you can’t keep dispensing brand NEW info for the rest of your life… train on one thing in many ways. 👉 Business isn’t about core info - it’s about characters. 👉 We’re not in the info business, we’re in the RELATIONSHIP business. 👉 Those who WIN at business realize that: Your business isn’t the products you create — your business is your HERD/TRIBE/PEOPLE. They are the only business ASSET. 👉 Know your market and make sure you have “Message to Market Match” 🤩 Good, Fan-worthy Characters: 😍 - Can’t be boring - Have an origin story - Have a back story (what they did before) - Have parables  - Have experienced miracles - Have “insider” language  - Have a measure of likability  - They do likable things. (This is why comics aren’t about the villains.) - Are good at what they do - Have overcome adversity  - Are emotionally complex - Experience substantial change - Show their flaws - Have a position - Have a philosophy  - Shows courage that others want to emulate - Share their likes/dislikes - Share their failures as well as their failures - Share their beliefs - Share their pathological behaviors  - Share their incompetencies - Share their religion/belief system - Share their significant life events - Share their envy/desire

Can you believe it, there's a popular social platform that's growing like weed (yeah legal!!) and Marketers are missing it BIG TIME!! Can you guess which platform? If you said YouTube, you're absolutely 100% right!! Have you seen the latest on YouTube's popularity with advertisers? 👀 Let's break it down! YouTube is absolutely CRUSHING it with: 🏆 #1 app among teens 📺 Taking over traditional TV screens (g'bye cable!!) 💰 Printing money $$$$ for Google But here's the truth ... Despite all this success, YouTube is sitting at just 51% popularity with marketers! Can you believe it? 😮 Meta's platforms are still HOT for Marketers!! HelloOoo Facebook & Insta!! And get this - LinkedIn (yes, LINKEDIN! 😮) is more popular to Advertise on with a whopping 65%! TikTok's hanging really low at 28%, showing not all marketers worldwide are as obsessed with it as peeps in the US and Europe. Have you noticed this too? 🧐 Everyone's talking Facebook, Instagram, and TikTok AD strategies, but YouTube barely gets a mention in marketing convos! Are MARKETERS missing out? Hell YEAH!! It seems YouTube might be the hidden gem 💎 for marketers since: 📈 Ad revenue is up 👨‍👩‍👧‍👦 More users are joining 📺 CTV (Connected TV) on the rise 🌟 If you want TRAFFIC, Don't sleep on YouTube! 💤 💰It might just be the advertising goldmine you've been looking for! ✨Thoughts? Comment below! 👇🏽👇🏽 📸 Image Credit & Source: Stacked Marketer

My AHA moment is , "I work 90 minutes per week", HUGE WOW! THANK YOU/ CONGRATULAIONS