Gradual Degradation Is Infinitely Harder to Notice Than Failure
Launch Success Creates a Blind Spot
A funnel working on launch day
doesn’t mean it’s working today.
Launches are loud.
Everything gets attention.
Every click is watched.
Every step is tested.
And when it converts..
there’s a natural sense of relief.
It worked.
Let the decay begin..
Because launch success quietly turns into assumption.
“It worked once.. so it’s fine.”
“We already tested that.”
“No one’s touched it.”
Meanwhile the funnel keeps running.
Tweaks get made.
Traffic changes.
Browsers update.
Pages slow down.
Redirects drift.
Automations silently fail.
Mobile behavior shifts.
Nothing dramatic breaks.
So nothing gets checked.
Launch validation and operational health
are not the same thing.
One proves it can work.
The other proves it still is.
Funnels that last aren’t the ones that launch well.
They’re the ones that stay healthy on boring days
when no one’s watching.
Use a tool like Funnel Pulse to make sure you launch perfect and stay perfect.
Consistency doesn’t come from confidence.
It comes from visibility.
🚀
- James
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Gradual Degradation Is Infinitely Harder to Notice Than Failure
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