The Single Responsibility Rule for Flawless Funnels
How I Build Automations Without Losing My Mind
There are a lot of ideas in computer programming
that translate surprisingly well to funnel building.
One of the most important ones is the Single Responsibility Principle.
It says this:
Any function should have only one reason to change.
Same thing applies to automations.
If a workflow has ten reasons to change..
it will break.
Or worse.. it will almost work forever
and quietly punish you later.
Let me show you what I mean.
The anti-pattern.
You have an opt-in form.
It fires an automation.
You think..
“I’ll just use this same workflow for all my lead funnels.”
So you add conditionals.
If they came from Funnel A.. send this lead magnet.
If Funnel B.. send that one.
Then check tags.
Then branch again.
Then start an indoctrination sequence.
Then depending on tags.. start a campaign.
It works.
Technically.
Until you need to change anything.
Now you’re scared to touch it
because one wrong edit breaks six funnels.
So you try the opposite.
You create a workflow for each lead magnet.
Cleaner.. but now you copy the same indoctrination sequence
into every single one.
And the day you want to change that indoctrination?
You’re updating it in seven places.
And hoping you didn’t miss one.
This is how people end up hating their automations.
The clean way.
Each workflow gets one job.
A lead magnet workflow does exactly one thing:
deliver the lead magnet.
That’s it.
Then it hands the contact off
to another workflow whose only job
is indoctrination.
Every lead funnel calls the same indoctrination workflow.
If you ever want to change your indoctrination..
you change it once.
One place.
No fear.
No duplication.
No guessing.
That’s modularity.
That’s sanity.
That’s clean systems.
And it’s how pros build funnels
that don’t collapse under their own weight.
If your automations feel fragile..
it’s usually not the tool.
It’s the structure.
Build small.
Build focused.
Let workflows talk to each other.
Your future self will thank you.
🙏
- James
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The Single Responsibility Rule for Flawless Funnels
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