In this post I want to: 1. Share an opportunity to work with me and the team in a free 90-day "specific knowledge" bootcamp 2. Reveal what I've been working on and why I've been inactive in the community PART 1: WHAT I'VE BEEN WORKING ON After I "retired", I got bored. Humans are built to work. So I knew I needed to find my next project. But in a world of unlimited opportunities, it was hard to orient myself. Until I hear this piece of advice - Go where you are needed You should always go where you can help the most, in the least amount of time. That's where you're needed most. After growing my YouTube to 600,000+ subs and making $1,000,000, it was clear I had two skillsets: 1. Audience growth 2. Audience monetization So I was needed in two places: 1. Helping Consultants grow on YouTube 2. Helping YouTubers monetize One group has monetization, but needs an audience. The other group has an audience, but needs monetization. Unsure which to go with, I picked the first one. The main person I worked with was a Consultant called Rian Doris. He bought Consulting.com from Sam Ovens, and runs FlowResearchCollective.com. I helped him define his YouTube strategy, built a team of A-Players who would execute on the strategy, and led them towards making videos. What happened next? Well, the channel blew up. - 940,000 views on Video #1 (on a channel with 0 subs) - 60,000 subs just 4 months later So that was it. I knew what I was going to focus on for the next 3-5 years. I was going to be the 'audience growth' guy. Until... My YouTuber friend Hamza reached out and asked me how he should monetize his channel. So I sent him a simple Loom outlining everything I'd do if I were him.

This is a message for Consultants. Specifically someone who sells coaching or a course to help people solve their problems. In 2022 I: - Spent two days in LA with Sam Ovens (on track to become billionaire) - Spoke with Alex Hormozi ($200m/year portfolio) - Spoke (and worked) with MrBeast (130m subscribers) - Spoke with Cole Gordon ($2,000,000/month) - Met Bas Slot in Lisbon twice ($1,000,000/month) My conclusion after all of this was simple: This industry is changing… The smartest people have noticed, and are already taking advantage of this shift. Everyone else will be left behind. Watch these clips (5-10 mins) to spot the shift. - Clip from Sam Ovens - Tweet from Alex Hormozi - Another tweet from Alex Hormozi - Clip from Cole Gordon (making $2m/m+) - Clip from All In Podcast (all four are Billionaires) - Clip from Alex Hormozi Watch those clips before reading on. They're short. Here's how I see things changing: - Direct Response → Brand - Ads → Content - Selling → Giving And to me, this is a GREAT SHIFT. Thank fuck this industry is FINALLY maturing. It's no longer enough to have flashy marketing and great sales skills. You have to build a brand. Over the past few months I’ve hinted at this shift quite a few times, and how I've used it to make $100,000/month profit (and sometimes even $90,000 in a day). I've made a: - 33 minute Loom video explaining this new model - 21 minute Loom video explaining how I got 600,000 subscribers using this model - Free course explaining how to build a great community - Loom video I sent to Alex Hormozi about using trends to grow an audience when he asked me to help him grow his YouTube - Notion page explaining the lessons I learned about YouTube growth from speaking with MrBeast - Google Doc explaining the content system that grows your audience in just two hours per week