Still thinking about the terrific LIVE on Saturday.... BLs author, @Scott Yamamura spoke eloquently about messaging and how he has so effectively utilized it. (Great examples, Scott, thanks for sharing!) I'm reading (again b/c I love it so much) MADE TO STICK, by Chip and Dan Heath. It's all about the art of messaging. They breakdown stickiness into 6 categories: SIMPLE -- core and compact UNEXPECTED-- pattern interrupt CONCRETE -- specific data CREDIBILITY -- internal, external, and audience-driven EMOTION -- making people feel STORIES -- act as simulators for people to take action Or, the acronym: SUCCES The authors suggest that when we include as many of those elements as possible in our messaging (and, really, all areas of our marketing), that's when we make the most memorable and moving impression on our audience. I can't tell you how much fun this book is, and how it changed and upleveled (and does every time I reread it) my own creativity and approach to messaging, and marketing in general. Highly recommend it if you want an inspiring and informative read. (And if you've read it, let me know!)