The Art of Messaging · Non-Fiction Author Lab

The Art of Messaging

Still thinking about the terrific LIVE on Saturday.... BLs author,

spoke eloquently about messaging and how he has so effectively utilized it. (Great examples, Scott, thanks for sharing!)

I'm reading (again b/c I love it so much) MADE TO STICK, by Chip and Dan Heath. It's all about the art of messaging.

They breakdown stickiness into 6 categories:

SIMPLE -- core and compact

UNEXPECTED-- pattern interrupt

CONCRETE -- specific data

CREDIBILITY -- internal, external, and audience-driven

EMOTION -- making people feel

STORIES -- act as simulators for people to take action

Or, the acronym: SUCCES

The authors suggest that when we include as many of those elements as possible in our messaging (and, really, all areas of our marketing), that's when we make the most memorable and moving impression on our audience.

I can't tell you how much fun this book is, and how it changed and upleveled (and does every time I reread it) my own creativity and approach to messaging, and marketing in general. Highly recommend it if you want an inspiring and informative read. (And if you've read it, let me know!)

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