After thousands of agency sales calls, hereโs what Iโve learned: ๐ Every time a prospect trusted me enough to buy from me, it came down to two things: They believed I was able to help them. And they trusted I was willing to help them. Thatโs it. ๐ Able = Competence. They could feel that Iโd solved this exact problem before. Not because I said โIโve worked with tons of clients like youโโฆ โฆbut because I diagnosed fast, spoke with precision, and prescribed the right solution. ๐ Willing = Intent. They knew I wasnโt there to take. I wasnโt trying to โsellโ them. I was present, honest, and operating from a place of service โ not pressure. They trusted me because I had nothing to hide. No mask. No manipulation. Just genuine desire to help if I actually could. And in todayโs trust recession โ where everyoneโs been burned by some coach, course, or agencyโฆ That willingness is the signal that cuts through the noise. โ ๏ธ If youโre great at what you do, but they donโt trust your intent โ they wonโt buy. โ ๏ธ If they trust your heart, but doubt your ability โ they wonโt buy. โ
But when they believe bothโฆ That youโre competent enough to helpโฆ And honest enough to careโฆ Theyโll lean in, open up, and most importantly, buy from you. PRACTICAL STEPS: Know your s**t so you can diagnose prospects' problems fast & accurately, and remove all hidden selfish intentions so you have nothing to hide on calls. If you want more help on that, come to the weekly calls where you learn more practical steps to doing that & making more money in your agency (completely free ๐)