04/27/2026: Agency Sales w Aaron Brewer
Agency Sales w Aaron Brewer been uploaded in the course! Here’s the recap of what we went over if you missed it: 🚀 Follow-Ups, Show Rates & Sales Process Optimization Recap 🌟 Wins to Kick Off - Members actively refining their sales process (follow-ups, demos, closing structure) - Improved ad performance leading to lower cost per booking - Increased awareness of bottlenecks (show rates, lead quality, follow-up gaps) 🖥️ Training / Coaching Highlights - How to properly frame a second/follow-up call depending on context - Why not every call should be closed on the first conversation - The concept of a “forced delay” when a prospect isn’t ready to buy - Fixing low show rates by improving speed-to-lead and pre-call process - Identifying that marketing quality directly impacts sales quality 🎯 Frameworks & Strategies - Forced Delay Strategy - Follow-Up Call Framing (After Objections) - 4 Phases of Every Call (Even Follow-Ups) - Speed-to-Lead Rule - Appointment = Lead Mindset - Marketing Positioning Fix 🧠 Mindset Lessons - Don’t force closes when the timing isn’t right—control the process instead - Better clients come from better positioning, not better persuasion - Your biggest growth lever is often the simplest fix (calling leads fast) - “Once they’re in front of me, I can sell again—so just get them to show up” 🛠️ Group Q&A Highlights - Do you redo demos on follow-ups? - How to improve show rate (currently ~30%)? - Should you turn off underperforming ads? - Do you need a script for appointment setting? 📚 Resources Mentioned - Review your own call recordings to build scripts - Test different ad angles (scale-focused vs pain-focused) - Use immediate follow-up (calls + optional texts) after opt-in 👉 Next week: Clarity & Direction Call (Mindset + Consciousness Work) — deeper focus on thinking, decision-making, and internal alignment to scale faster. Attend the calls if you want to get live support!