You should hop on the Agency Sales weekly calls when they're back up in January!

I had great results with video ads. But the key is making sure they're made well. 80% of your ad's success depends on the hook. When filming the hook, don't just make a good verbal hook (the words you say), but also incorporate a visual hook (what they see on screen). Especially since most are silent scrollers, it's important to also include captions. I often ran/rolled/fell towards the camera, incorporated transitional hooks, and more. The more effort you put into your hook, the better your results will be. Of course, image ads are also amazing when made well. They're the preferred way to test too since there are less variables. @Kyle Chan and @Eetu Häkkinen are both doing well with media buying in the real estate niche and can speak to this as well.

A stud for posting this @Jasmine Lotomau

Solid -- what else?

Yoooo let's go! @Connor Bowman Congrats bro Let me tag in some pros @Eetu Häkkinen @Alex Sitnikau