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Agency World

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Scaling agencies with integrity.

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583 contributions to Agency World
⚠️ Call Cancellation Notice
Today's Clarity & Direction call with Aaron Brewer scheduled for 2:00 PM EST has been canceled. The call will resume on its next scheduled date. Please stay updated by checking the Skool Calendar for future sessions and announcements. Thanks everyone!
6/08/2026: Agency Sales w Aaron Brewer
Agency Sales w Aaron Brewer been uploaded in the course! Here’s the recap of what we went over if you missed it: 🚀 Discovery Mastery, Root Objections & Sales Confidence Recap 🌟 Wins to Kick Off - Philip shared that sales, fulfillment, and his overall mission are finally starting to click after working through months of challenges. - Multiple members are actively improving their outbound efforts through cold calling, cold SMS, and follow-up systems. - Members are refining their sales processes through call reviews and real-world objection handling. 🖥️ Training / Coaching Highlights - Great discovery isn't about gathering information for yourself—it's about helping the prospect gain clarity. - If prospects push back on your questions, the issue is usually the frame you set at the beginning of the call. - Every question should have a clear benefit for the prospect, not just for the salesperson. - Aaron emphasized that discovery should be valuable enough that someone would pay for the conversation itself. - When running setter calls, you don't need a complicated framework. - Often, simply understanding the prospect's situation and intent is enough to qualify effectively. 🎯 Frameworks & Strategies Hell Section Discovery Framework - Problem - Context - Timeline - Impact Questions to uncover: - What is the actual problem? - What's happening in the business right now? - How long has this issue existed? - What impact is it creating? Root Objection Framework Most objections are smoke screens. The real objection usually falls into one of three categories: - Trust - Fear - Urgency Examples: - Trust = "I don't know if this will work." - Fear = "I don't know if I can do this." - Urgency = "I don't think now is the right time." Before handling objections, identify which root objection is actually present. Second Call Framework Keep it simple: - Acknowledge where you left off. - Resume the conversation. - Find the real concern. - Continue the sales process.
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Agency Sales
If you guys are struggling with objections on your sales calls, come onto today's Agency Sales group coaching call to get Q&A support and call reviews from someone who's sold multiple seven figures to the toughtest types of prospects in the agency space, has scaled two agency sales teams to $2.5M and $3M/year, and has helped dozens more agencies scale past their first $100K/month! I'm going live NOW -- see y'all there!
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What is the genuine benefit or running ads vs boosting posts?
Got stumped today on a call because i really couldn’t expertly tell the difference besides my assumption of better control. Theres now targeting on boosted posts and you choose objective. So its not really a “for views” thing anymore. My client says its been working not bad for them. How can i expertly convince people that boosting posts is stupid af lol. Can it do lead forms?
0 likes • 6d
There is so much more to media buying than interest & geographic targeting and objectives. SO much more. With boosted posts, you don't get to structure an entire campaign, with multiple ad-sets targeting different sub-demographics. You also get signfiicantly better data tracking and optimization when training Pixels (now called "Datasets") in Ads Manager. It simply lacks the optimization controls and funnel tracking (including Meta's Conversion API which you can set up at multiple points in your funnel to better train Meta on who it should target) that you get in Ads Manager. It's good that you were asked this question from a prospective client, and I am glad that you brought it here. The question is a sign that there is much more room to grow when it comes to advertising, and the fact you asked the question here in the community means it's your intention to improve!
1 like • 6d
@Letin Huynh This is a little outdated. Boosted posts on Meta have allowed selecting objectives other than engagement, as well as specific targeting options, for a while.
Rate my offer
(landscaping/hardscaping niche) I help landscapers get more hardscape jobs. I will run custom Ad campaign, I will give you access to a custom CRM I built, I will build a website for you. Reactivated leads in 72 hours (Hardscapers want jobs and I don't say leads in my actual pitch) High ticket job in 30 days or money back. So I am granting them access to a high-level CRM custom built for land/hardscaping, building an ad campaign, building a website for them and of course landing jobs. Charing a retainer fee of $2000 a month. One hardscaping job would typically cover my expenses along with the ad campaign. I started learning about 10-12 days ago and have built my CRM and website along with gathering a kpi sheet and other essentials. Thoughts on my offer/any advice moving forward?
0 likes • 7d
Besides from the fact most of your delivery is identical to 90% of other Facebook ads agencies in the space, the guarantee is compelling. I imagine you’d do very well with a guarantee like that, so long as you filter through the good landscapers and the ones likely to waste your time on your front-end acquisition process. Have clear conditions in your agreement for what THEY must do to get the money back guarantee. What is required for them to get a job? Lay that out in very clear, black and white terms in your contract. It is not uncommon in the beginning days of agencies to attract clients who like a sexy guarantee but don’t know jack shit about running a successful landscaping business, let alone closing clients from cold paid ads traffic. You gotta filter for that.
0 likes • 7d
@Jack Gray gotchu bro Hope to see you on the group calls
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Aaron Brewer
6
757points to level up
@aaron-brewer-8076
I coach agency owners on sales, have two puppies, and travel around the world with my wonderful wife.

Active 21h ago
Joined Mar 7, 2024
ENFP
Spring Hill, TN
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