Goal = 500 comments on this post from you helping each other. Give, and you shall receive. Help, and get helped. I will not reply once to this post. Go. ↓

There's one mistake that stops almost all beginners from making money online. It's the source of SO MUCH wasted time. And it makes it nearly impossible to build an audience or make money. But luckily it can be solved with one simple trick I call the BOOLEAN RULE. // The biggest mistake beginners make is making VAGUE offers to a VAGUE group of people promising to solve a VAGUE problem. If your offer is vague, it won't resonate with anyone, it won't stand out from competition, and you'll make no progress. Money hates vagueness. // The solution? Make your business BOOLEAN. What does that mean? Well, George Boole was an English mathematician and logician born in 1815. His groundbreaking work, "An Investigation of the Laws of Thought," published in 1854, introduced a new way to express logic. Boole's system used binary variables, which could take on only two values: True or false. No in between. // How does this apply to your online business? All successul online businesses clearly state who their business is for, and what problem they solve. This takes the format: I help _____ to _____. I help __SPECIFIC PERSON__ to __SPECIFIC PROBLEM__. The problem with most beginners, is the PERSON they help and the PROBLEM they solve are vague. They are not BOOLEAN. For example, if you help someone "get in shape". And then you ask 1,000 people "is that person in shape?" some would say "yes" and some would say "no". Which means that the offer is vague. And will be hard to sell. In contrast, if you help someone "lose 20lbs of fat" now there is no debate if that happened or not. It is simply true or false. It is BOOLEAN. Make sense? // By making who you help and what you solve BOOLEAN your offer will resonate significantly more, you will be able to stand out against competition, and money will flow to you far quicker. Money loves specificity. Here's 12 examples to drill it home. // Specific problem: Before: "To beat bad habits" After: "To stop fapping to anime"

There has been a lot of debate on whether people should be specialists, generalists, or whether they should "be the niche". Here's my take on it: Specialization is the fast-track to riches, but "being the niche" is the fast-track to fulfillment/purpose: Writing, reading, thinking, and teaching is a worthwhile lifestyle. The 3 theories of audience creation: Broad: Communicate all interests. Specific: Communicate one singular interest. "Being the niche": Communicate one singular interest for 3 months before pivoting. Why you should "be the niche": This theory combines the benefits of both broadening and specializing. You can follow your interests whilst not diluting your brand, but instead, building upon it. Instead of knowing one area extensively and suffering the effects of the Law of Diminishing Returns, you can learn 80% of a topic of interest, monetize your knowledge (also teaching 80% of what people should know), and follow a new interest. Why be an expert in skincare but know little about fashion? If you learn about fashion, why not teach others what you learn? Odds are, you won't be interested in the same topic for years on end. (And neither will your audience be). Why talk about something you no longer care for? When you talk about one topic deeply for a ~3 months before switching, you build a portfolio of content. Additionally, you'll also become an expert in 4 things every year. By being an expert in multiple topics, you can also connect the information and create unique perspectives.

EDIT: Call recording here: https://www.skool.com/synthesizers/call-recording-high-ticket-synthesizer-1 I'll reveal the new fastest path to earning $3,000 - $10,000/month online. It starts at 8am Pacific time. Here's the Zoom link: https://us02web.zoom.us/j/89108976605 See you soon! PS: There's a free bonus for everyone who shows up live!

"You only need 1000 real fans". People such as Alex Hormozi, Hamza Ahmed, and Charlie Morgan have niched down their channel and consequentially exploded their income. I've seen hundreds of broad YouTubers fail I've seen many specialized YouTubers succeed. [^1] [^2] Specialists thrive in an abundance of generalists.