So lets say my main ad was doing well and slowly going out of KPI's. do i judge it on the metrics of the entire duration it was running (1 month for example) or 1 week or 3 days? for context my ad had around 15% conversions and 0.8 ctr link and 3% CTR all over it's lifetime. but when i check the performance of ot in the last few days, it's like %4 conversion, triple the lead price etc. so do i judge its performance from the overall or the last week? and should i try making a new copy etc?

Hey guys, we've been running ads for nearly a month with a good CPL that varies between £2-4 per lead. For the last couple of days the CPL increased to £9. We left the ads 2 days but nothing changed. Would this be ad fatigue or could FB be testing a new audience? I don't want to tweak anything so we don't enter the learning phase again. But the question is, how do you know if it's ad fatigue or not? I am a bit confused as the frequency is not that high and the CTR is good enough. I saw that we got a good amount of clicks but only 4 leads converted from them. Could this be a lead form problem? Thanks! Note: this metrics is only for the 12th march - 14th march

I had a Facebook lead-generation ad running successfully with a good reply rate, but recently the reply rates have dropped significantly. I tried duplicating the existing ad set to refresh performance, but that didn't help. Should I create a new pixel to completely reset the algorithm, or would that be ineffective? Initially, I thought our client's phone number might have been flagged as spam, but we actually use Caller ID for this client, so this shouldn't be an issue

All my client accounts are experiencing higher CPL since the start of February. Is this a wider trend?

I've been running ads for my client, and one of our ad sets is performing exceptionally well. Recently, my client provided new video material that seems high-quality and promising for our campaigns. My dilemma is how to best integrate this new creative without negatively impacting the algorithm and current performance. Should I: 1. Create a separate ad set for the new video and redistribute the budget by lowering spend on the existing high-performing ad set? 2. Add the new creative within the existing ad set and let Facebook’s algorithm optimize distribution? I usually avoid disrupting a well-performing campaign, but I feel this new material could drive even better results. What’s the best way to test it without harming the current adset learning phace?