Facebook ads question · Agency Service Scaling Kings👑

Facebook ads question

I've been running ads for my client, and one of our ad sets is performing exceptionally well. Recently, my client provided new video material that seems high-quality and promising for our campaigns.

My dilemma is how to best integrate this new creative without negatively impacting the algorithm and current performance. Should I:

1. Create a separate ad set for the new video and redistribute the budget by lowering spend on the existing high-performing ad set?

2. Add the new creative within the existing ad set and let Facebook’s algorithm optimize distribution?

I usually avoid disrupting a well-performing campaign, but I feel this new material could drive even better results. What’s the best way to test it without harming the current adset learning phace?

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