Sudden Drop in Facebook Ad lead reply rates · Agency Service Scaling Kings👑

Sudden Drop in Facebook Ad lead reply rates

I had a Facebook lead-generation ad running successfully with a good reply rate, but recently the reply rates have dropped significantly. I tried duplicating the existing ad set to refresh performance, but that didn't help. Should I create a new pixel to completely reset the algorithm, or would that be ineffective?

Initially, I thought our client's phone number might have been flagged as spam, but we actually use Caller ID for this client, so this shouldn't be an issue

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