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37 contributions to Royalty Ronin
WAY MORE PROFITABLE than negotiating PERCENTAGE!
Lemme share something that is a damn sight more profitable than negotiating DOWN a percentage... HOW (and what) you can actually NEGOTIATE UP ⬆️ instead of fighting to NEGOTIATE a % DOWN ⬇️ Plus... Negotiating UP ⬆️ gets IMMEDIATE YESSES to partnering up. Partners LOVE THIS! Like with a red hot LOVE! ❤️🔥 You will love it because it will help you put more deals on the board... ...and make a heap more money! With that said... Context and the deal specifics matter a LOT...I am loathe to give "copy and paste" tactics... But... Here's the foundation: Find out what price they'd be okay with if you were to sell a volume of them. or... If it's one item: Find out the lowest price they'd take and not be mad... Then... (If you feel you can.) You let them know you think you can get more by positioning the offer correctly and in the process of surveying while you're selling the offer... And you ask to keep the amount ABOVE what they want. Here's how it looks in a convo (again, please do not copy and paste for every sitch). 👇👇👇 Me: I see you've sold your SEO course last year for $500. Assuming we could sell 50 or 100 courses in a whack, what would be the lowest price you could sell them for without being mad at me? Them: LOL. I'd really just like to make $10,000 on this campaign, more than I'm concerned about the item price. Me: I see. That helps. If we sold 50 at $200 that'd bring you $10k. I think that's doable. If we sold 100 that'd be $20k. I still think that's not unrealistic given the size of your audience and your reputation. So would you be okay if we offered it at $200? Them: Yes, I'd be super happy if we got the $10k mark and ecstatic if we did a bit more. Me: Cool. So, here's what I'm seeing. I think you may dig this. I think I can tweak the positioning on this offer and get $1k for it. If you're okay with it...Let's sell it for $1k. You keep $500 and my end will be $500. Then we only need 20 sales to put $10k in your bank account and I think that could happen pretty quick. If we hit the 50 sales you'd have $25,000 and if we ding the bell at 100 sales you can take mama on a vacay or something with $50,000. I'm down to do my best to make this happen if you are?
WAY MORE PROFITABLE than negotiating PERCENTAGE!
2 likes • Nov '25
🤯🤯🤯
From Dud to Winner
E. Joseph Cossman was the BOSSMAN at running TESTS to turn “duds” into winners. From the Ant Farm to the Spud Gun… He’d find something not selling… Get PROPRIETARY INTEREST…(we call it control) Do something to it… Then get everyone else to do the selling/work… 👉💰 Then every single time that product or service was sold, ANYWHERE in the world, part of the profit spun off to him. Thaaaaank you @James Foster for finding this course from 1987 for me! (I was on the hunt down for this for years!) I’ve been studying earnestly! Cossman’s principles will never DIE and work even better today with sooooo much distribution. Would Ronin like me to share some of my study notes? Or too old to be practical?👇 Rooting for Ya, Travis
From Dud to Winner
2 likes • Jul '25
Love it. Yes pls! Can we throw in Harvey Brody to the mix as well? ;-)
Little win.. ($100MM Coach)
Hey, just wanted to share a quick win, I landed a coffee date with someone doing over $100M with his coaching programs. I saw one of his promos and thought: fuck it, I’ll just message him.Said something like, “Hey, just reaching out off the back of your promo, curious how it performed.Reason I’m asking: I sometimes fund small tests for proven offers. If you’ve got room for 10–20 new clients a month, I’d be open to funding a test. Is that something you’d be open to?” His reply came in under 10 minutes: “Sure” — with a calendar link. So yeah, even if you think these guys have it all dialed in… They’re still open to BEAMER.Or at the very least… a coffee date. (just keep your head down and listen to @Marcus Anderson & @Travis Sago ;-))
1 like • Jul '25
"A sweet life for a sorter, a struggle for a convincer." Reminds me of my own recent internal dialogue on the root of that abundance mindset... like... "an abundance of resources create an abundance mindset..." Yet... I've heard people saying those who won the lottery get back to where they started because they don't have an abundance mindset. But... If an abundance of resources DON'T create an abundance mindset... What does? Books like Think and Grow Rich says that it starts from within. No doubt the internal world affects the external outcome... But at the same time... the external world affects the internal outcome as well. Like... if someone has an abundance of resource... Of course they can be abundant? But at the same time, someone has an abundance of resource, they first have to have an abundant mind to spot abundance of resources. How does one actually become abundant minded? Then I thought... it's action. Getting your butt on the seat and paddle. Create small wins. See and believe. Grow from there. Perhaps...? It's Interesting :-)
0 likes • Jul '25
@Travis Sago I've named my main G-Drive folder (for doing deals) as "Go-Giving" some time ago... Guess it wasn't a bad idea ;-)
Reviving a $1M+/Yr biz (And Looking for a Ronin/Shogun to do this TGT)
What's up Ronins. Was researching the accelerated learning space, found a company I enrolled back when I was a student. It was a course on accelerated learning, like speed reading, memory training, etc. This thing had 300k students. At its peak, this business was doing over $100K per month in revenue... A dozen of courses, best selling books. 80+ videos on YouTube. And 300 podcast episodes... with millions of downloads. Now... The founder stopped the podcast, and stopped selling his courses back in 2020 because it was taking too much of his time. He wanted to be a dad and work on new passions. So he pivoted to other businesses. I reached out about licensing his old courses last week. Splitting the sales generated. He's open to it. I'm thinking about reviving his funnel... Putting it into distributions... And put it back into marketplaces. Just doing what Travis is teaching here. Because this is the first time I’m putting other people’s courses back to the marketplace… Would like to see if anyone's here open to partner up on this project. If you have experience with: - Licensing / bundling digital assets and putting them into distributions… - Cloning audiences... - Or frankly, if you just have a sharp strategic mind, see the massive potential here, and want to collaborate… Feel free to hit me up by commenting or DMing me on Skool :-) Would like to unlock this opportunity with a fellow Ronin who has complementary skills. P.S. My expertise and experiences are mostly on copy, marketing message, funnel building and ads.
1 like • Jun '25
@Bob Leverton This guy got courses from books (low ticket) to mid ticket. I don't think there's any high ticket thing right now. But of course, that can be bolted on via JVs/partnerships.
This works great!
Can you find the pattern here? Age 8: Sent door to door to sell yarn-covered coat hangers to help put food on the table. When sales got tough, offered to leave them a couple Coat Hangers with a Kung Fu Grip overnight to try. This worked great. Age 11: Delivering papers for the Riverside Press-Enterprise. Won most of the subscription contests by offering a Sunday paper for free and then getting them to buy a subscription. This worked great. Age 12: Paint curb numbers for homeowners. Knock on doors offering to paint it first and then get paid. Huge take rates. This worked great. Age 15-16: Cold called for Solar Appointments. Offered free quotes and spiffs just to set an appointment. Set 20+ appointments between 5pm - 9pm. Got paid per hour and $100 for every sale the salesperson closed. Often got paid more than his father. This worked great. Joined Navy at age 17... Age 23: Became youngest instructor at the US Navy Advanced Electronic School in San Diego, CA. How? By offering to fix any and all electronic equipment even if it wasn't his "job" for no extra pay. This worked great. Age 25: Got a broker at Merrill Lynch to sponsor him to get his Series 7 license even though most firms didn't hire someone without a college degree. How? By cold calling and offering to cold call for the broker for no money if the firm would sponsor him to take the test. Turned out the broker was a prince of a guy who wouldn't let him work for free and paid him well. This worked great. Age 26: Cold calling for a bond house to rich neighborhoods. Had to follow company rules. This DID NOT WORK! The only way new accounts were opened was after hours, calling and offering a free report FIRST - against company rules, but this worked great. Age 27: Moved from California to Arkansas. Started an auto detail shop with his brother. Cold called auto dealers and offered a free detail, if they liked it then asked for more dirty cars. We had so much business we outgrew our spot in 3 months. This worked great.
This works great!
3 likes • Jun '25
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Perry Fong
4
47points to level up
@perry-fong-1557
Learning and growing, solving problems, having fun. Always been intrigued by email marketing and boosting LTV. Open to connecting and partnerships!

Active 2h ago
Joined Sep 6, 2023
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