Hey guys, I’ve got a question. I’m running into a bit of a roadblock. Well, actually just one main thing… How are you guys finding the leads you reach out to with things like CDOD / OG Rule? What’s your SOP or target audience? I keep ending up with names like Jason Fladlien, Jeremy Miner, Cole Gordon, Iman Gadzhi, etc. I do read some books, but they’re usually focused on just one topic… marketing 🙂 So I’m really curious how you go about finding your partners. Do you have a specific niche you focus on, or how do you approach this? There's a researcher prompt in cdod, I'm aware of that, and have used it but like i mentioned.. I feel like I’ve got blinders on, I keep seeing the same types of people and opportunities, and I know there’s way more out there, I just don’t see it yet.

A partner of mine wanted to move to skool. They set up the group and seeded it with around 700 members nearly a year ago, since then we've grown it the 4,896 members with half of them coming from Skool organic because of the engagement we produced. I'll break that all down in this post for you guys. Ok so a bit of background my partner teaches people in the US who aren't from there to speak better english, to get a better job, get a job, make more friends. He has a podcast, Youtube and we run Facebook ads, we use Laurel Portie's Ads ecosystem (if anybody has any Qs lemme know!) The plan we use is really stupid simple as well to get this amount of people... > Auctions > Posts in the group > Email about the posts He wanted to move everything to Skool. This included killing his highly performing $28 program which was doing very well on ads! After the first auction he noticed that Skool started to send him more people, he messaged me like 'Ryan, that auction most have signalled something to Skool, they are sending us more people...' He was right, his goal was to use this free skool as a holding pen for his higher priced memberships. We put the free lesson he gave away free in this skool. He also has a HUGE back catalog of lessons, so he added a $8 a month level on this skool where you got one every 4/5 days and added a AMA class for paying members every week. We also started to see AFTER the auction people commenting more and more engaged, so I started to turn the comments and DM's to posts, people started engaging even more, guess what? Skool sent us even more traffic... So we just rinse and repeat. Auction. Post. Email to Post. DM everybody. I also DM every new member. Every new member gets this ' here are those free lessons as promised. Quick question…are you looking to just 'get by' with English, or is there a specific goal (like a job or move) that’s making this a priority right now?' I get a gazillion of these everyday, I work through em and am I after shifting and sorting, I want people who want to solve their english now and want to get it better but I have to find out if they have a one of two problems.

I received an email from Dean Jackson today that stopped me in my tracks. It's a great example of pre-selling three different levels of a service (DIY, Bootcamp and DFY) without directly offering them, and is a format we could use to get people to raise their hands for an auction or virtually any Ronin deal we wanted to do. Here's the email in full: ________________ SUBJECT: Six pack abs as a service BODY: For over 30 years now, one of the things I do is help real estate agents grow amazing businesses. In that 30 years, the big wins for the real estate agents have not changed. There are 5 big ways I can help them win: 1. Getting listings 2. Turning listings into multiple transactions 3. Getting referrals 4. Finding buyers 5. Converting leads I know how to do all of those things — and we have exact step-by-step playbooks with all the tools they need to get those outcomes. For years we’ve offered the equivalent of a specialty gym membership with access to all the tools for a monthly fee. We have people who have been members for over 25 years and are still with us. I noticed, though, how few people actually come in and do the work. Even though they’re paying for the membership. The ones who do get amazing results…but most people don’t really put in the effort to reach their full potential. I decided I would offer implementation bootcamps, so we could provide structure, guidance, and accountability. The bootcamp model worked, but there were still some people who signed up and didn’t execute. Then I thought about what I would do if I came into their business to take over and get the results for them. I realized that most of the things needed to get done could be done remotely. There was only about 10% of the work that required their involvement. Most of the time that could be done WITH them in a weekly Zoom, or a phone session….no homework needed. Everything else could be done by our team. Now - Instead of explaining how to do something, we could simply say:

Had an email exchange with a fitness/weight loss coach who was receptive to the idea of auctions at first (I started by sending him the 7-minute auction explainer video, which got him interested enough to send me details about his list/offer and book a call). But overnight he pulled a total 180, canceled the call and sent me the attached screenshot below. Bummer. My understanding is that auctions are something you can run regularly (I was thinking once a month, not sure how frequently you all might be running them). I'm also not sure what he means by diluting his brand - tried following up and asking exactly what he meant by that but no response so far. For context: He has 11k LinkedIn followers and an active email list of 10k with 50% open rates. Offer is $500 up front + $100/wk ongoing, typicall length seems to be 6 months. Would love some insights as to what the real issues are here and how you might respond to this. Thanks!

So after all advice being given, I remember something pretty sure has been told: use a symptom in your email they can see. Examples: 1. People who bought your course but never took your consultation (blind, no see) 2. People who went on a consultation with you but never bought (visible, something they see). True, isn't it?