WAY MORE PROFITABLE than negotiating PERCENTAGE!
Lemme share something that is a damn sight more profitable than negotiating DOWN a percentage...
HOW (and what) you can actually NEGOTIATE UP ⬆️ instead of fighting to NEGOTIATE a % DOWN ⬇️
Plus...
Negotiating UP ⬆️ gets IMMEDIATE YESSES to partnering up.
Partners LOVE THIS!
Like with a red hot LOVE! ❤️🔥
You will love it because it will help you put more deals on the board...
...and make a heap more money!
With that said...
Context and the deal specifics matter a LOT...I am loathe to give "copy and paste" tactics...
But...
Here's the foundation:
Find out what price they'd be okay with if you were to sell a volume of them.
or...
If it's one item: Find out the lowest price they'd take and not be mad...
Then...
(If you feel you can.)
You let them know you think you can get more by positioning the offer correctly and in the process of surveying while you're selling the offer...
And you ask to keep the amount ABOVE what they want.
Here's how it looks in a convo (again, please do not copy and paste for every sitch).
👇👇👇
Me: I see you've sold your SEO course last year for $500. Assuming we could sell 50 or 100 courses in a whack, what would be the lowest price you could sell them for without being mad at me?
Them: LOL. I'd really just like to make $10,000 on this campaign, more than I'm concerned about the item price.
Me: I see. That helps. If we sold 50 at $200 that'd bring you $10k. I think that's doable. If we sold 100 that'd be $20k. I still think that's not unrealistic given the size of your audience and your reputation. So would you be okay if we offered it at $200?
Them: Yes, I'd be super happy if we got the $10k mark and ecstatic if we did a bit more.
Me: Cool. So, here's what I'm seeing. I think you may dig this. I think I can tweak the positioning on this offer and get $1k for it. If you're okay with it...Let's sell it for $1k. You keep $500 and my end will be $500. Then we only need 20 sales to put $10k in your bank account and I think that could happen pretty quick. If we hit the 50 sales you'd have $25,000 and if we ding the bell at 100 sales you can take mama on a vacay or something with $50,000. I'm down to do my best to make this happen if you are?
Them: Holy crap. I love this. Yes. Let's do it!
💥💥💥
It works because they don't feel like they are LOSING a percentage now!
(People avoid LOSS.)
They feel they are GAINING more money or, at the very least, that our services are FREE for them.
👁️‍🗨️BTW: I know I get high on my own supply. But this one change from percentage to getting their "wholesale" price should pay for a lifetime of Ronin for ya if you USE IT!
If I'd just said...
"Okay, let's sell it for $1000 and you give me 50%."
He LIKELY would have balked.
And try to negotiate DOWN and/or stall the deal...
Using all kinds of tactics...
...Like "Let me run this by my partner, CMO, etc."
But instead...
I've got him NEGOTIATING UP...
He's getting MORE than he thought!
It's way more fun too!
Give it a try on your next deal!
Rooting For Ya,
Travis
PS If you liked this and feel the powerful urge to show me some love! 😆 My new book ROOTING FOR YA is out on Amazon today! I don't hate reviews!
PPS this would be excellent if we could put this in Mr. A's brain.
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27 comments
Travis Sago
9
WAY MORE PROFITABLE than negotiating PERCENTAGE!
Royalty Ronin
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