After Jay feedback on my last post, I worked on tightening the copy and removing the seasonality and competitor references to focus purely on missed emergency calls = lost jobs. Here’s the revised version: Subject line: missed call {{first_name}}? Hi {{First_name}}, When an emergency call comes in after hours and no one answers, that job usually goes to the next company on the list. I’m offering restoration companies a free after-hours AI receptionist that answers every call, captures job details, and notifies the team instantly. No contracts. Just proof it works. If this is relevant, reply yes and I’ll get your free after-hours call system ready. Strategy-wise my plan is simple: Once they reply “yes”, I’ll send a short personalized Loom showing why they need this system , than give them the p-number of the ai receptionist to test it itselfs. Would love to know if this feels tighter and more aligned with what you suggested.

I will launch my first campaign targeting disaster damage restoration companies. I’ll offer them a free after-hours AI receptionist as a front-end offer to eliminate AI hesitation. Once they see the results, I’ll present a proposal for a full 24/7 AI receptionist. Subject line: Missed call {{First_name}}? {{First_name}} how are you handling after-hours emergency calls lately? Response often gets harder when conditions shift suddenly. Many restoration teams see demand spike during certain seasons while crews are already stretched thin. In markets with established competitors like {{Company_competitor}}, response time often makes the difference. If this feels relevant, reply yes and I’ll send something made specifically for your company. if any one have an advice just tell me.

Alright, I want to break down a strategy that used to work insanely well, stopped working for most people, and is now quietly working again if you apply it the right way. You’ll probably recognize this. A few years ago, Loom videos crushed. You’d send a cold email like: “Hey, mind if I record you a quick Loom?” They’d say yes. You’d spend 10 minutes recording a custom video. Send it over. Replies would spike. Why did it work? It worked because it felt 1-to-1. The prospect believed you sat down, thought about them, and made something specifically for their business. That’s the psychology. Now here’s the problem: Doing this at scale is brutal. Recording 10 minutes per prospect doesn’t scale past a handful of leads a day. So people abandoned it. Big mistake. The strategy didn’t stop working. The format did. Instead of sending a Loom, you switch the deliverable. Here’s what works now: You ask permission to do research, not a video. Something like: “Would it be useful if I put together a quick breakdown of your company vs competitors? I can send it over in 24 hours.” That’s it. What happens in their head: – “They’re going to spend time on me” And that’s the win. Now the real unlock: You don’t actually need to do this manually. With automation, you can generate: – mini audits – competitor snapshots – opportunity breakdowns – teardown-style reports All personalized, fast and scalable. From the prospect’s perspective, it feels just as personal as the old Loom videos. From your side, you’re not burning 10 minutes per lead. This is what I call a reverse lead magnet. Instead of giving away a generic PDF to everyone, you offer something that appears custom first, then deliver it at scale. If you want to see exactly how I set it up… Comment “Reverse” and I’ll break it down.

This is the campaign structure I use across almost everything I run, helping me scale to 10k cold emails a day. Let’s start with follow-ups. The data is clear: Most prospects don’t convert on the first email. They need 3-5 touches, spaced over 2-3 weeks. What doesn’t work: • 2 emails over two weeks • 8-10 emails fired off in a few days What does keep working, across industries: Email 1 Plain text. No links. No tracking. Emails 2–5 Short follow-ups. One link max. Timing Business hours only. Always in the prospect’s timezone. That’s the whole structure. This is the same 3-part setup I reuse again and again. Now, replies. A few rules I never break: • Don't forward replies to a separate inbox (that’s an easy way to trash deliverability) • Use saved snippets to answer fast Speed to lead wins deals. • Tag interested leads immediately And most importantly: Set all of this up before the campaign starts. Otherwise, it'll get hectic. Take a few minutes and clean this up in your setup. It makes everything downstream easier.

This is one of the cleanest lead signals I’ve ever used. Every day, my inbox fills up with bad cold emails. Wrong setup. Poor deliverability. No awareness. I don’t delete them because they are my signal. 👇 People who are sending cold emails but landing in spam. I don’t chase random prospects. I don’t pitch people who don’t know they have a problem. I go after people who are already trying… and failing. So I scrape my spam folder every minute, and then I email them back, with this energy: “Hey, your email landed in spam. Here’s why. And here’s how to fix it.” That’s it. No convincing. No educating them on why cold email matters. They already believe in it; they’re literally using it. The results? • ~13.5% reply rate • ~82% positive replies • Zero resistance Because these people are pre-qualified: They have the problem. They know they have the problem. They’re already spending time and money trying to solve it. All I’m doing is showing them: “I can fix what’s broken.” So here’s the real takeaway: Stop asking, “Who might need what I sell?” Start asking, “Who is already trying to do this… and messing it up?” That failure is your signal.