Ooofff, now this is exciting, soooâŚ
many a time people say to me, âHow do you always know what to post? How do you have so many ideas, Mimi?â
Hmmmm do they assume I sit there with a strategy spreadsheet and a neat little content calendar and a highlighter?
Absolutely NOT me.
Hereâs what a normal-ish day inside my brain actually looks like (minus the dogs⌠because letâs be honest, spend most my day obsessing over my fluffy, thats Nami ok).
I wake up and thereâs already a thought, an idea, a story brewing in my head. It excites me. Yet on the other hand itâs kinda like a blessing and a curse⌠but one I cannot ignore. They appear in the most random of places, my scooter, the loo, 3am at night (hmmm EXACTLY what I did last night when I voice-to-texted this badboy piece of copy so I COULD DRIFT BACK TO SLEEP).
It might be something someone said on a call.
It might be a memory from 2003.
It might be something that pissed me off slightly.
It might be something that made me feel proud AF.
It might be rain on a window triggering a whole nostalgic spiral about paper registers and coin bags.
(All real ass examples btw.)
So my brain doesnât sit down and go, âHmmm what shall I teach today?â
It goes, âWhatâs REAL today?â
And then I follow that.
I voice-note things A LOT. I ramble. I talk to myself. I talk to my dog Nami. I put on my mini-Mimi detective hat (I do not have one really but it sounds kinda fun). Iâll say, âOoooh thereâs more to this than meets the eye,â and I pull the thread. Connect the dots. Let the mind mind some more.
If it makes me feel totes-something,a lightbulb, a tiny gulp, a little laugh, a bit of heat, then I KNOW thereâs something there.
Then my brain (aka Brian) does this slightly annoying but very useful thing. It links everything.
Embarrassing dance story? = Confidence. Visibility. Showing up anyway.
Rainy day nostalgia? = Business foundations. Human connection. Old-school energy.
Someone saying âmy content isnât workingâ? = Fear. Playing safe. Diluting personality.
Itâs never just a story. Itâs always a doorway. đŞ
(This is my jammy genius. My passion-rooney.)
Thatâs how my mind works. Itâs constantly asking, âWhat does this MEAN?â Not in a fluffy way. In a useful way.
I defo donât hold back the messy bit. Iâll tell you I nearly bottled something, EEEK. Iâll tell you I had a huge-ass hissy fit. Iâll tell you I experimented too much much. Iâll tell you I got it wrong. HELLO to being human.
Because the messy bit is the bit people recognise themselves in. Messy Mimi in da house.
Then I SAY THE THING!
Not the polite âI think I should say it this wayâ version.
Not the âthis sounds professionalâ version (not even sure what that is tbf).
The actual real version. Because HELLO DUH, itâs real. Itâs me.
And yes, sometimes itâs clunky AF. Sometimes itâs long. Sometimes - A LOT - I make up words. Sometimes I shorten dem. Sometimes itâs ranty. But itâs alive. And you can FEEL when somethingâs alive.
Alive beats perfect every single time. Hands down.
Pffft to thinking, âHow do I go viral?â
Iâm thinking, âWhat would make someone stop and think, fricken Nora, thatâs me?â because content that connects ainât about being the smartest in the room. Itâs about being the most HONEST in the room.
Most people have a MILLION ideas whirling around their heads.
A million stories to tell.
A million observations.
But they filter them. Tidy them. Wait for them to be âgood enough.â Or shove them away and let limiting beliefs get the better of them.
Meanwhile Iâm over here going, say it. Say the damn thing. The almost-too-much thing. The slightly uncomfortable thing. Thatâs usually the gold sauce.
My mind isnât special. (Alright, it totes is. But not in a âchosen oneâ way. In a âI stopped censoring itâ way.)
It doesnât look for topics. It looks for tension. It looks for emotion. It looks for patterns in human behaviour. It looks for the bit that makes someone shift in their seat. And now it just naturally kinda happens because Iâve been doing this writing-and-connect epicness since 2017.
If you think your mind doesnât work like that, I promise you it does. WOOP.
Youâve got shed-loads of stories.
Youâve got plenty of moments that taught you something.
Youâve got unique opinions you donât fully say out loud yet.
Thatâs your content.
You donât need more prompts.
You need less censoring.
And if you want to actually train your brain to see like this, to turn random life moments into connection, thatâs exactly what weâre doing inside STOP POSTING BORING SH*T đ¤ The Anti-Boring Content Week.
Not more noise. More nerve.
Because your voice isnât hiding.
Itâs just waiting for you to stop tidying it up.
JUICY P.S - Join me for the FREE masterclass right here in the CLASSIFIEDS end of the week