What is your new strategy since ANDROMEDA?👨‍🔬 · Agency Service Scaling Kings👑

What is your new strategy since ANDROMEDA?👨‍🔬

So I am setting up a campaign for a new client and I am really unsure about which campaign structure to use. I have 2 options in mind and I would like to hear your opinions.

But first, here is a summary of the key points I noted down that are super important with Andromeda:

Creative Diversity: A small number of highly different creatives
Diversity in the angles, concepts, formats, and personas
No more than one campaign
"The more variations you have, the dumber each variation is" -> a smaller number of variations results in better and more data per variation

OPTION 1:

We use a DCT with 5 Creatives (each one super different) and 2 Copies that target the same pain point (one long one short)

✅ Good things:

we have creative diversity and not too many variations (therefore good data)

❌ Bad things:

we only have 1 pain point and no diversity in angle and personas

OPTION 2:

We use an Adset with 5 Ads. Each Ad is super diverse and targets a different persona or different pain points. For every pain point, we use a different lead form so it is congruent.

✅ Good things: