How much is a client actually worth to your agency? Not just this month. But over the entire time they work with you. If you don't know the answer, you're flying blind. Because LTGP (Lifetime Gross Profit) is one of the most important numbers in your business. And most agencies have no idea what theirs is. Here's the formula: LTGP = (Monthly Gross Profit Per Client) / (Monthly Churn Rate) That's it. Let me break it down. Monthly Profit Per Client = How much profit you make from a client every month. So if a client pays you $5K/month and it costs you $1K to deliver, your profit is $4K. Monthly Churn Rate = The percentage of clients you lose every month. So if you have 100 clients and lose 10, your churn rate is 10% (or 0.1). Now plug it in. $4K / 0.1 = $40K That means each client is worth $40K to your agency over their lifetime. That's a massive number. And it changes everything about how you run your business. Because now you know how much you can spend to acquire a client. You know how much you can spend to keep them happy. You know what your actual unit economics are. But here's the thing. LTGP is a lagging indicator. It tells you what happened. It doesn't tell you what's about to happen. So you need leading indicators. You need metrics that predict churn before it happens. Here are the 4 metrics that actually matter: Metric 1: Results vs. Target Are your clients hitting their goals? This is the most obvious one. But it's also the most important. If results are on track, clients stay. If results are slipping, clients leave. Track this weekly. Metric 2: Engagement Is the client actually using what you're delivering? Are they opening your reports? Are they responding to your messages? Are they engaged in the process? Low engagement is a red flag. It means they're losing interest. Metric 3: Communication How often are you actually talking to your client? Not just when something's wrong. But proactively. Clients who feel heard stay. Clients who feel ignored leave.

You get the message. "Hey, we've decided to go in a different direction." Or worse. "We're not happy with the results." Your stomach drops. And now you're scrambling. Do you fight to keep them? Do you let them go? Do you offer a discount? Most agencies handle this moment wrong. Because they're reacting instead of responding. They're emotional instead of strategic. And they're trying to save a client that's already made up their mind. But what if I told you there are three different stages where a client might leave. And each one requires a completely different approach. --- Stage 3: The Red Zone (Crisis) They've made their decision. "We're leaving." This is the hardest stage. Because the emotional decision has already been made. And most of the time, it's not actually about results. It's about trust. It's about feeling heard. It's about believing you actually care. What to do: Book an exit interview immediately. This is your one shot. Here's how to frame it: "I totally understand you want to leave. No problem whatsoever. Just to help us improve our service and make sure we get you offboarded the right way, let's have a quick 30-minute call to go over everything." Pro tip: Include this in your contract from day one. Make exit interviews a requirement before clients can leave. It changes the dynamic completely. On the exit interview, do three things: 1. Listen to their feedback. Don't defend. Don't make excuses. Just listen. Most clients won't tell you the real reason they're leaving at first. You have to dig. Ask questions. Understand what went wrong. This feedback is gold. Even if you don't save this client, you'll learn what to fix for the next one. 2. Find the problem and offer a solution. Once you understand what went wrong, see if there's a solution. Maybe they're not seeing results. Offer a free trial of an upsell service. Maybe they need more support. Offer a higher-touch package for 14 days free. Maybe it's a miscommunication. Show them the evidence and clarify.

Hey guys Wanna talk about something a little different today... Most of you know I'm the "sales guy", but what often goes missed is the hole in the bottom of the bucket. Churn. So let's talk about something most agency owners don't want to admit. You can’t keep your clients… And your churn rate is probably costing you way more money than you realize. Not just the revenue you lose when a client leaves. But the compounding effect of not knowing it's happening. Most agencies treat churn like a random event. A client leaves, you move on, you find a new one. That's the game, right? Nope. Churn is predictable. And if it's predictable, it's preventable. . But first, let's define what we're actually talking about. Churn is simply the percentage of your client base that leaves you every single month. So if you start the month with 100 clients and end with 90, your churn rate is 10%. Sounds simple enough. Let's say you're running a lead gen agency doing $50K/month in revenue with a 10% monthly churn rate. That means you're losing $5K in revenue every single month just to churn. Over a year? That's $60K gone. But it gets worse. Because now you need to replace those clients. Which means you need to spend money on sales, marketing, and onboarding to get back to where you started. You're basically running on a treadmill. Spending money to replace clients you already had. Instead of actually growing. And the worst part? Most agencies don't even know their churn rate. They have no idea how many clients they're losing every month. They just know revenue is inconsistent. They know growth feels harder than it should be. They know something's off. But they can't see what it is. That's the real cost of churn. It's not just the revenue you lose. It's the opportunity cost. It's the energy you waste replacing clients instead of growing. It's the stress of not knowing if your business is actually stable. . Here's what I recommend. Take 10 minutes this week and calculate your actual churn rate.

Okay, so you feel your Discovery went well, and the prospect was engaged during your pitch... And then you get to your price and you're hit with an objection out of left field. Was it how you dropped your price? Was it that you're too expensive? Nope. They had some uncertainty before price entered the picture... But you missed it. So how do you catch it? Right after the “sounds good” nod. Right after the pitch lands. Right when you think you’re safe. There's one step you need to take BEFORE dropping the price. The Temp Check. This step exists not to “close harder.” Not to push people. But to surface the truth before money enters the room. Here’s how it actually works 👇 I’ll say something like: “Be straight with me… on a scale of 1–10, where are you at with this? 1 being, 'Even if this were free, I'd never do it' and 10 being 'I'm ready to roll, we just need to talk about the money because I want to sign up' Where are you at? Then (super important)... >> I don’t hope for a 10 << A 10 with hidden resistance is a lie that explodes at price. What I’m looking for is honesty. If they say 7, I don’t go: “Why not a 10?” That instantly puts pressure on them. They feel sold. Walls go up. Instead, I go: “Got it. Why not a 6?” Now they start selling themselves on why this works. Only after that do I ask: “And what’s keeping it from being an 8?” That’s where the real objection lives. Not the fake smokescreens. Not the surface-level stuff. The actual fear. See, Temp Check is not about increasing the number. It’s about finding the friction before it costs you the deal. Most agency owners are missing this kind of transparency, THAT'S the thing you need to solve for. Because once they hear the money numbers, emotions enter the chat. If their concerns are handled before price? It’s calm. Logical. Easy. Handled after price? Now you’re negotiating with their nervous system. One more thing… If you’re genuinely detached from the outcome, and your goal is an optimal decision (not a sale),

Hey everyone — quick intro if we haven’t met yet: I’m Aaron Brewer, and I just officially took over this group. Yep. Big shift. Let’s talk about it. For years, there’s been chatter about me stepping in here — but it was never the right time for me to lead it well. Now it is. I’ve got the bandwidth, the experience, and the drive to actually pour into you — and I will. What’s changing? 👉 First, we’re going back to our roots — Staffing World is now Agency World again. It’s not just a name. It’s a commitment to what this community is really about: Helping agency owners grow real businesses, build real skills, and make real money — together. Who am I to run this? I’ve scaled two real estate marketing agencies to $200K/mo. I’ve personally closed sales at a 57% close rate to some of the toughest clients in the game. I’ve mentored dozens of agency owners from zero to six figures a month — some in under 30 days. I’ve poured my frameworks into thousands of agencies, generating multiple eight figures in new sales. What’s in it for you? I’m not here to lurk in the shadows. Neither are you. ✅ Weekly group coaching calls — no fluff. Real sales training. Real Q&A. ✅ Guest coaches — operators who’ve done it, not gurus blowing smoke. ✅ Challenges, raffles, prizes — to make it fun, not just noise. ✅ My best sales frameworks — given to you, free. Simple. Ethical. Proven. And the big one… ✅ 10–15 minute 1:1 calls. No strings attached. No pitch. Just me, sitting with you, breaking apart your sales process, showing you the holes, and giving you the truth about what it’ll take to triple your revenue. Or just hanging out over a coffee -- whatever you'd like 😉 Here’s what to do next: 👉 First group call: This Friday at 10AM Eastern. Be there. 👉 Want a free 1:1 with me? Book it now — link’s in the comments. Spots will fill fast. 👉 Keep an eye out for DMs from me or John McMeniman — we’re sending free resources and booking calls personally. I’m here to serve. No catch. No pitch. Just real help for agency owners who are done struggling and ready to build something that changes their life — like this industry did for me.