So for context, this is a Meta Ads related question. I’m running ads for 15 clients right now, and while most of them tend to work really well, I’ve noticed that certain angles and copies work in multiple markets while others don’t. My question is: how do you build a systemized framework or process to determine what will actually work in a specific market for a new client? I want to move away from just throwing things at the wall to see what sticks. Right now, I have a lot of winning angles, but I don't feel like I truly to the core understand what will work in a particular market beforehand. This is specifically for the contracting niche. I’m curious what your guy's actual, proper market research looks like to get a general idea of the right direction to take when launching for a client. Currently, my process involves: 1. Checking the Facebook Ads Library to see what competitors are doing. 2. Researching market demographics like average household income, age, and owner-to-renter rates and other factors like if i have a roofing client if its a storm/insurance market etc. Even with that, the angles don’t always stick, and I end up in a cycle of trial and error again (throwing stuff at the wall). I want a predictable process so that if I eventually hire a media buyer to take over the ads, they have a clear framework to follow.

Got stumped today on a call because i really couldn’t expertly tell the difference besides my assumption of better control. Theres now targeting on boosted posts and you choose objective. So its not really a “for views” thing anymore. My client says its been working not bad for them. How can i expertly convince people that boosting posts is stupid af lol. Can it do lead forms?

My CPL has been rising since this week, and I'm not getting enough volume. Last week, we had a good volume and more booked calls, and sales. We crushed last week but this week we are not getting enough calls. Just for a bit more context, we have been running ads all over the US for my client. Is anyone facing the same issue, or is it just me?

For fb (b2b/b2c) ads does launching a campaign at a certain time matter still? I usually do 4am. Ads got rejected they’re being reviewed now - don’t want to burn through the budget fast

Hey I've gotten this warning in my pixel for pageview and was wondering how can I fix it. My CAPI is firing for every event but it appears my pixel is not firing for all. Would appreciate any feedback on this.