I've been using cold email to get people to attend a local event and just had a breakthrough moment, pretty certain this could work for any industry. I built a simple AI voice agent, assigned a number, and added the number to my email signature. I called it out like "p.s. talk to Cora, she's an AI agent, you can ask her anything about the event" and dropped the number. I have since been getting calls on that line out of pure curiosity. All of the calls are recorded so I can hear them interacting with it. Most of my clients are senior level IT executives and so AI voice agents are still a novelty. I think I will use the agents phone number in my signature from now on. Now I still need to work on my copy to get more replies, but thought I'd share this idea with the group.

Most agencies get destroyed on cold email because they pitch like this: "Hey [Name], we help businesses… Interested?" Response rate: 💩 We flipped it. Instead of pitching PR services, we reach out as journalists who want to cover their story. The approach: "Hey [Name], working on a story about [their industry]. Saw your [specific achievement] and thought it'd be perfect. Got 15 mins to chat?" Results: - 1.26% reply rate (vs 0.6% industry standard) - 67.6% positive replies - $141K pipeline from one campaign Why it works: People WANT to talk to journalists. It's free PR for them. Nobody wants another sales pitch. Once they're on the call and trust is built, we naturally transition to paid services. And yes, we actually DO write about them. Not bait-and-switch, just leading with value first. Where we're at now: - 890 mailboxes - 700K emails/month - Inc 5000 recognition Want the full training on how we did this? Comment "RANK" below and I'll send it over.

All, I am all confused when it comes to getting leads for small and local business, I am able to scrape from Google maps, but will not get any emails. Now, with the tools Jay is recommending on the course it is basically pulling databases and I have an understanding these will not have many of the smaller local shops. is that the case? if so what tool do I use?

Hey Jay — would really appreciate your eyes on this if you get a moment. I’m running cold outreach for a speed-to-lead & follow-up system sold to service-based businesses (coaches, consultants, professional services). I’m currently testing neutral/curious openers vs diagnostic openers, keeping everything else the same. 👉 My question: From a copy perspective (not structure), does this framing do a good enough job earning replies — or is there any obvious friction / over-explaining you’d trim? EMAIL COPY: Subject:Your leads are waiting 2+ hours, Jessica? Hello Jessica, Most {industry} businesses aren't challenged by lead volume — it’s what happens after a lead comes in that silently impacts revenue. Out of curiosity, how long does it typically take your team at {companyname} to follow up with an inquiry? (For most teams we speak with, it’s 2–6 hours without them realizing it.) If useful, I can put together a short 2-minute Lead Flow Risk Assessment for {companyname} . It's a quick Loom showing where lead momentum typically breaks after an inquiry. Worth me putiing this together for you? @Jay Feldman

Hello Lead Generation Brothers! Have you come upon this platform, Snov.io? It is similar to Instantly, but gives some workflows, and it is integrated with LinkedIn. According to the specification, it allows you to send a message to multiple touchpoints. One is email, one is LinkedIn messages. I never used it. I'm still in Instantly, and I'm using my LinkedIn connections manually. Do you have any experience with it?