I think your ad is great, but your landing page has room for improvement. Number 1: It could use a lot more copy and direct response elements to "sell them" on the free course again and reassure them that this is going to be worth their time (yes, even if it's free you have to sell them). Number 2: If I look at the page and don't read the words, I wouldn't know that it's about Colorado. I would add/ replace the pictures with images of the most beautiful parts of Colorado (the scenery and lifestyle why they want to move there). Number 3: I would make the CTA button stand out way more. But apart from that, I basically had the same exact problem. I started my ads, got really great results on the ad side (high CTR, low CPM, low CPC, ...) so I got lots of cheap clicks, but the traffic just didn't convert at all. But after looking at my analytics and the Hotjar landing page session recordings, I noticed that it was 95% bot-traffic. So no wonder why I got no conversions...

Is this a new account? Or is this is account that already got lots of past conversion data? And how much total adspend does this account have?

@Ahmed Ali Do you have a tool like Hotjar on your site in order to record the landing page sessions? That way you would be able to see if the clicks are real users landing on your page or if you are getting mainly bot traffic (like I am at the moment).

@Arin Darcan How are FB ads working for you? I've heard lots of people are having issues with Fb ads right now...

@Brian Moncada I'm getting almost 100% bot traffic with YouTube ads right now. When I look at my Hotjar session recordings, it's extremely obvious these are not real people (weird screen dimensions, not interacting with the page at all, weird mouse movement, ...). Have you ever experienced junk/ bot traffic on YouTube as well? If yes, was there anything that fixed it for you?

@Ahmed Ali I have the same problem. New account, tons of cheap clicks, but it’s all bots so no conversions.

Yes, generally speaking AI ads can work well on YouTube. For example the ones from YTADS have worked well in the past. Here is a example: https://vimeo.com/898897445/283b44e142?share=copy But I doubt the video of your client will work well. It's pretty confusing.

@Alexander Jotz Yes, I got some experience. They can work really well and you can create and test them extremely fast.

Watch this 2min video here: https://www.youtube.com/watch?v=Qwk5TtIMu2g This tool not only does exactly that, it also turns that script into an full on video ad ready to use in your campaigns.