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Brain Teaser: What would you rather have? 100 qualified leads OR 10 new trials?
What about 1,000 qualified leads vs. 100 trials? I'mma let you marinate on that for a second because I want this to sink in. Is your brain all twisted up in knots yet? Haha. OK... Now that you've put some thought into it...I'll give you my 2 cents: I would pick 100 leads over 10 trials any day of the week. For a few reasons: I know I can convert about 20%-30% out of 100 trials. And that's kind of average, with 6th grade writing skills and an OK SaaS. The longer you have the list and the more you email them, you'll start to see 40%-50%. 100 qualified leads means 100 people with the pain I solve that I can build a relationship with over time that could turn into MORE than just trials. You'd be surprised how many potential partners, affiliates or straight up potential buyers are in your database that are just waiting to be given a reason to contact you. They don't because they started a trial and got busy...saw an ad for Dad Grass (which I just bought haha)...spend 2 minutes in your app and couldn't figure it out... So they have NO idea you would be a great partner for them. When someone goes through a trial and doesn't convert, seeds of doubt IMMEDIATELY start to sprout. Thoughts like: "I guess this isn't going to work for me" or "That's not really what I wanted" or "I really wanted this feature but they don't have it." EVEN IF those things are not true. How many times have you heard from a customer: "Hot diggity dog, I didn't know you had THAT feature!" And you thought: "What do you mean you didn't know it literally says that in the settings menu under Profile > Email > Email Settings > Advanced Email Settings > Top Secret Email Settings > More > Enable Post Beta Features !!! Most people can't make a decision of what CRM to use in a couple of minutes. And most prospects and buyers don't have the time, energy or mental resources to try out 100 different CRMS to see which is the best for them... So they KEEP doing what they're already doing because it's MORE painful to move to an app that might not be a fit than it is to stick with what they already know.
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New comment 3d ago
Example of an "Irresistible Offer" (photo attached)
I nerd out over great offers. May sound silly, but when I see a really good offer, I get all giddy like a school girl. Because they are SO hard to find. Out of 1,000 "offers" I see i would say maybe 2% are what I consider to be great. Even fewer are "irresistible". This is an example of a really good offer. If I was selling my house, I would probably contact this guy. Even though I have NO idea who he is. Reputation? Zero. I haven't looked at his website, any content he's posted, reviews of him... I probably would do a little background info before reaching out... But if he passed the "scammer" test I'd ring him up. (See the flyer attached to this post) I want to stretch your marketing brain a little bit... Comment below with the reasons you think this is a good offer? If we get, 10 comments I'll fire up Loom and explain why this offer is so good, what I would do to make it better, and how you can apply this to your SaaS.
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New comment 2d ago
11d ago 
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Happy to be here (Intro)
Hey everyone! Happy to be here. I've been consuming everything SaaS related lately and the Miro board of landing page advice is gold. I'll share my landing page once I've made the updates based on this. For now, I'm building Content Hub Pro. Think of it like a hybrid of a personal knowledge management system and a social content generator and scheduler. I built the tool for myself initially and with as much content as I consume this has really been a game changer. I find the best video or podcast gems all the time during my morning runs or long drives. They're those insights or quotes that I know I want to come back to or write a post about. Either I forget, or it just feels too tedious to go back and find that exact moment again - especially if it's a 2.5 hour Huberman Podcast... I'd love to hear how are you currently tracking your content. Is it the notes app in your phone? Notion? Sticky notes?
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New comment 3d ago
4d ago 
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Idea: I help you get 5k - 10k leads for your SaaS?
Should I scrap this idea? If I showed you how to build a list of 5,000 potential buyers for your SaaS… Then showed you how to convert them into new trials, demos & customers… Would you be open to it? Or should I just scrap the idea and go back to watching The Gentleman?
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New comment 3d ago
Simple Estimate
Hi LEAP friends, we are working on increasing traffic and conversions for https://simplestimate.com/. We acquired it on Nov 23. We just finished our first round of customer discovery. Existing customers are seeing significant value per year. We are starting a substantial round of SEM, SEO, content development, and product improvements. One of our key features is upgrading our subscription functionality and pricing. We already had a customer pay us in advance for the new subscription model because they use it daily and want us to add some key features! We would appreciate any feedback on growing and converting trials. If anyone is interested in a demo, please reach out. It has made a massive difference to our digital consulting business.
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New comment 8d ago
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