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18 contributions to Creator Party
Bundles? Effective or No? 💵
Has anyone seen consistent lead gen from being part of a bundle? Meaning, have the leads generated actually turned into ideal clients for your business? Please select in the poll 😊 below!
Poll
26 members have voted
1 like • May '24
Yes. But they're targeted bundles. The general ones don't work, IME.
1 like • Jun '24
@Marisa Pell because they appeal to fewer people than very targeted bundles, and the people who sign up are less likely to be your ideal people. For example, for my homeschooling business I used to participate in a parenting bundle, and it was ok. Then they released a homeschooling bundle and I got far more subscribers and affiliate sales.
😊 How often do you re-visit your yearly goals? 🤓
I find it difficult to ”lock in” even the ”three most important marketing projects for 2024” or so, because 🤯 every couple months something new comes up (❤️ new ideas that I love and things I didn’t expect to happen 🙈). Yet I find it very comforting to have my three most important marketing projects on a white board on the office wall. 😅 📆 How and how often do you balance re-visiting your yearly goals? 😊 I guess it’s the balance between structure and creativity. 🤷🏻‍♀️🤓
1 like • Apr '24
I don't even make yearly goals. I have goals, but they don't have a timeline. I have time blindness and an unpredictable life so that doesn't help, and I like to have some flexibility for unexpected opportunities. I generally know what I need to do next, so I just do that, and keep on working through my list. It took me a long time to find the way I work best, but it seems to work for me now.
Is my offer too broad?
Yo! I'm setting up a course to help people make the music they love. I'm wanting to help anyone , whethercomplete beginner or advanced. As long as I state depending on where people are at , the results will obviously be differnet in a time period where they put the same effort in ans also give resources for the beginners to catch up to the more advanced ones, that's ok isn't it? Guess it's just like this group? Thanks in advance!
2 likes • Apr '24
I think wanting to help everyone is a common motivation, but it's really hard to market and sell generalised products to broad audiences. People want stuff that fulfils a specific need, that they can consume easily, and helps them hit their goals quickly. Especially now, you need to be able to speak directly to people and have them really connect with your content to convince them to buy. How do you appeal to both beginners and advanced on a sales page? How do you have a course set up so they're not wading through each other's content? How do you convince the beginner that it's not too advanced, or the expert that it's not too basic? All those questions and more are tripping points that will make people hesitate to buy. I would pick one audience, really narrow down the content they need, and then provide that in a very specific product. It will be much easier to produce, much easier to market, and will sell much better. Hope that helps, and best of luck!
Grow As You Go (the anti burnout approach)
Fighting creator burnout is one of my biggest barriers to posting consistent content across platforms: I’ve alleviated that 3-month fallout (and while making more unique pieces of content) this year by: - Choosing to scale later - It is too much to learn the ways of 10 different audiences/algorithms - I’ve just picked 2 to focus on and I’m more consistent than I’ve ever been - Focusing on what I can control - I do not control the engagement of others (not 100% control at least) - but I do control my own output of content that I feed to whatever platform I’m on - the goal is now to post/provide as opposed to receive likes, comments, subscribers, etc. - Viewing content as a skill and not a luck machine - it is something to improve at (and to fail at) like any other skill - It is not a reflection of my own personal value. Skills can be improved - luck cannot. Do you have any systems or tips for fighting creator burnout?
Grow As You Go (the anti burnout approach)
3 likes • Apr '24
Limiting platforms for sure - for my new business I'm concentrating on emails/podcast/YouTube, and not doing any social media. I figure I'll get the most growth from those platforms, and I'm with @Mariah Coz in terms of liking to create much more educational and evergreen content, social platforms don't suit me at all and make me frustrated.
Charging too little- but in my industry its a challenge
@Mariah Coz (and anyone else with wisdom to share!) I am watching one of your videos where you discuss high touch (like Q+A, community and loads of support) as being a premium offer ($ 1k - 4k) I am in the dog training business and offer a very successful 4 week training course for new puppy owners, and I charge (after affiliate payouts and discounts) $167. The normal price is $227. Last year I hit my 100k revenue goal! 🙌 Here is my question: I don't know how to offer a "signature course" as you are describing for the dog training world. And, I don't think people would be willing to pay more since I am already on the upper end for online dog training courses. I am considering adding more "evergreen" low ticket offers for perspective students that lead into my 4 week course... and "evergreen" digital products for students after they graduate to give them a way to keep learning and growing after the 4 weeks. Should I keep my course as it is (since it is doing well) and focus on building my funnel (low ticket/high ticket) ? Or is there another way for me to add higher premium offer that I am just not yet seeing? Any advice or guidance is appreciated. And, thank you for all your educational materials. I am learning a lot as I rethink my business strategy! 🤓
2 likes • Feb '24
Well done, you've done an amazing job! I have an if it ain't broke, don't fix it approach - I don't think you necessarily need a very high priced product. My experience is also in an area where people don't want to pay a lot (homeschooling) and so I had higher volume/lower prices. So my ideas are (knowing nothing about dog training) - can you create other courses in the same price ranges for different problems? Eg. older dogs with problem behaviours, how to adopt a rescue dog properly. Or what do people need after puppy school that will get them purchasing again? - the lower-priced evergreen offers that you mentioned that will lead people into your bigger courses - maybe a small part of the course that deals with a very specific problem in a short workshop and gives people a quick win. - running an event, like a paid summit, that also leads into your courses. This could be a yearly event and is great at building relationships with other people, who can then send you more affiliate traffic year-round. Hope that helps!
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Kelly Kotanidis
3
12points to level up
@kelly-kotanidis-1894
Hi!

Active 23h ago
Joined Jul 29, 2023
INTP
Australia
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