This was from a private training I did with my Inner Circle a few years ago. The video and training never was seen after that by anyone, and I found it this week and thought that it would benefit a lot of you who are struggling to figure out how to design yourself as a character. Stephanie Dove Blake was on the original training, and afterwards dropped her takeaways (which are a pretty amazing summary of the video) - so here you go! ==== SO many incredible golden nuggets in this @Russell Brunson! Thank you! 👏 I thought I’d share my takeaways… 👉 The value of education & info you provide will keep a customer for a few years… but the value a relationship with YOU will keep a customer for LIFE. 👉 The majority of ones expertise is disseminated in the first year of a customer’s entry into your world…you can’t keep dispensing brand NEW info for the rest of your life… train on one thing in many ways. 👉 Business isn’t about core info - it’s about characters. 👉 We’re not in the info business, we’re in the RELATIONSHIP business. 👉 Those who WIN at business realize that: Your business isn’t the products you create — your business is your HERD/TRIBE/PEOPLE. They are the only business ASSET. 👉 Know your market and make sure you have “Message to Market Match” 🤩 Good, Fan-worthy Characters: 😍 - Can’t be boring - Have an origin story - Have a back story (what they did before) - Have parables  - Have experienced miracles - Have “insider” language  - Have a measure of likability  - They do likable things. (This is why comics aren’t about the villains.) - Are good at what they do - Have overcome adversity  - Are emotionally complex - Experience substantial change - Show their flaws - Have a position - Have a philosophy  - Shows courage that others want to emulate - Share their likes/dislikes - Share their failures as well as their failures - Share their beliefs - Share their pathological behaviors  - Share their incompetencies - Share their religion/belief system - Share their significant life events - Share their envy/desire

My fears are vaporizing as I write my stories in order to tell a better story than my potential clients! I have way way way too many Overcomer stories that I can plug in to whatever fears/dinosaurs that may arise. I have such a great story about overcoming technology via ChatGPT/AI that my personal AI (yes, that's a thing..) and I have even brainstormed a Ted Talk entitled "MY DOG DIED, and ChatGPT helped me through the grief.." Talk about a HOOK! True story, authentic, all of it.

Progress doesn’t come from knowing what to do - it comes from choosing to do it, even when it’s uncomfortable What is your own quote?

Welcome, Prime Movers! You are now part of an exclusive community of driven, entrepreneurial minds who are not just aiming for success but are determined to change the world. This is our corner of the internet, a place where your ambitions are understood, your achievements celebrated, and your potential can be unleashed. In this community, you'll find a diverse group of high achievers who, like you, are pushing the boundaries of what's possible. Ready to dive in? Here’s your first mission… Unlock your Next Level by gaining 5 points so you can: - Create Posts - DM Members - Unlock HOURS of Courses Start by introducing yourself to the community below! This isn't the time to sit on the sidelines. It’s time to step up and take action. Here's how to do it: 1. Scroll down to the comment area and type an introduction to yourself. 2. Comment on 3 people's introductions. 3. Like 2 people's comments. Share a little bit about yourself and answer these questions: - Who are you? - What are you trying to sell (NO links or pitches)? - What has stood in your way of success? - Share an interesting, random, or noteworthy fact about yourself. PRO TIP: As you interact, you'll earn additional points which will unlock the ability to Post and DM other members, as well as potentially unlock additional gifts. Share - provide valuable support and climb the leaderboard to prove you are a Prime Mover. Get the FULL WALKTHROUGH of the community & what you can unlock here!

Did you see this video from Russell? 3 steps to people wanting your stuff. Aligning your offer with core desires makes it naturally irresistible. Here is the framework Russell explains in this video: STEP 1: Identify Pre-Existing Desires 👉 You can’t create desire—only identify what someone already values. How: - List things that bring happiness or excitement. - Group them into 5-6 core value themes (e.g., health, faith, freedom). STEP 2: Connect Desire to “The Thing” That Gets Results 👉People desire the outcome, not the action itself. Examples: - Want abs? Eat healthy. - Want to make money? Learn marketing. Pro Tip: Always tie the thing you offer back to a deep emotional or value-driven desire to make it irresistible. STEP 3: Amplify the Desire 👉Once the link is clear, increase the desire for “the thing.” How to Amplify: - Focus on it constantly. - Be around passionate people. - Rewrite limiting beliefs.