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Mar '25 • MarketingSecrets.com
Make People Want Your Product Without Begging or Convincing
Did you see this video from Russell? 3 steps to people wanting your stuff.
Aligning your offer with core desires makes it naturally irresistible.
Here is the framework Russell explains in this video:
STEP 1: Identify Pre-Existing Desires
👉 You can’t create desire—only identify what someone already values.
How:
- List things that bring happiness or excitement.
- Group them into 5-6 core value themes (e.g., health, faith, freedom).
STEP 2: Connect Desire to “The Thing” That Gets Results
👉People desire the outcome, not the action itself.
Examples:
- Want abs? Eat healthy.
- Want to make money? Learn marketing.
Pro Tip: Always tie the thing you offer back to a deep emotional or value-driven desire to make it irresistible.
STEP 3: Amplify the Desire
👉Once the link is clear, increase the desire for “the thing.”
How to Amplify:
- Focus on it constantly.
- Be around passionate people.
- Rewrite limiting beliefs.
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Make People Want Your Product Without Begging or Convincing
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