Running more ads to a funnel that doesn’t convert is like pouring water into a bucket full of holes. The issue usually isn’t the traffic… It’s the landing page, the messaging, or the follow-up. Fix the leak before buying more water. 💧

Selling services (like coaching, consulting, or done-for-you work) is different from selling products or software. Services often require more nurturing, trust, and a human connection… while products can be more transactional. That means your funnel must reflect the difference. Product funnels thrive on demos, trials, or discounts. Service funnels convert better with webinars, consult calls, and personalized content. Same funnel structure BUT different psychology. 💡 BTW: Your funnel should feel like a natural decision path, NOT a sales trap. The more it adapts to how you sell, the better it performs.

Ads don’t create demand. They expose what’s already there. If people love your offer, ads make it bigger… HUGE If people don’t… ads just waste your budget faster. So don’t increase your budget until you have “stable” numbers… That’s why your focus should be: product → offer → funnel → then ads.

Here’s what I’ve seen work over and over: simple funnels that match the intent of the lead. If your lead is cold, offer value first (freebie, checklist, video). If they’re warm, show case studies or testimonials. If they’re hot, give a bold offer and a clear next step. The funnel doesn’t need to be fancy. It needs to be aligned with where the buyer is mentally: Right message, right moment, right format. 💡 BTW: The highest-converting funnels aren’t always the prettiest, they’re the ones that meet the buyer exactly where they are.

Hey everyone 👋 Just reached Level 2 and excited to finally be able to post here! I have been checking out what everyones offering and it looks like a great community Looking forward to connecting and hopefully doing some solid deals with you all 🙌