Why Skool Works & How You Can Apply What They've Built - Into Your Own Business
While you use the Skool platform and community - you may do so without realizing the features that they've built in - are what can propel your own business or passion to the next level. I'd like to go through 2 things that Skool does exceptionally well, and why you should immediately take action with said thoughts... And realize as well that these ideas connect and relate to one another closely... 1. Gamification & Exceptional Product. You don't want customers. You don't want leads. You don't want community members... You want and NEED - lifetime raving fans that love everything you create. Because developing customers who love your brand at this level, is what can truly scale a business or audience into perpetual growth. As an example, think about why has Tesla became what it is today? (Yes, Elon has drastically excelled its growth) But another important reason, lies behind the engagement, love, and free publicity generated by customers. As @Sam Ovens has famously done a video on the concept of the "flywheel" in business - that's the concept that Tesla has created through the ideas I'm highlighting. Customers of Tesla literally generate more customers of Tesla. Sure thing - other car companies have proud customers who proclaim their Ford, Chevy, or Jeep is the best - but not at the scale and passion that Tesla owners have. Tesla builds the "fastest, smartest, most eco friendly, and brand strong vehicles in the world" - is what is commonly proclaimed. And in many ways, could be argued to be true. For more on gamification & product.. Just think about this as well... Tesla does not really make vehicles. Tesla makes driving experiences. There's a big difference. And this additionally alters perception of a brand or business. (They literally have gamified the vehicle in multiple ways. This also rewards customers use of product - and grows love for the product and thus for the company behind it) Excellent product and gamification - drives customer experience - drives longevity and retention - drives publicity and brand - all drives growth.