Context: My niche is Industrial Manufacturing companies ( contract manufacturers, OEMs, etc) So right now I am not confident enough in my solutions, so I am planning to charge a setup fee + pay per performance, but I'm not sure if I should be giving leads as a performance or appts, and for the first few clients I am gonna learn about the service delivery and not focus on making the money, in the setup fees I am planning to get them a website and do branding across all their social media platforms (because almost all of either have an old website which is not updated and almost no branding at all) and my rationale behind this is that this is not an instant purchase thing that people will see the ad and directly show interest, it involves a huge amount of money, so people will do research, so it is important that your website and socials are up to date and reflects the services that the company offers. So my questions are 1. How do I position this as an offer, with a tangible guarantee? also is the guarantee even relevant, idk if I can even deliver on the offer 2. What are your thoughts on taking a setup fee? I've done some thinking and concluded that a decent website is needed as a minimum to showcase their services. 3. Should I offer leads or appts? Idk if they even take any sort of appts, they usually get quotation requests so this might replace appts. @Uncle Jimmy Mitchell

Hey guys, I'm not sure what is wrong but i started a new campaign yesterday cause i found out that my leads weren't converting because i sent them to a funnel.. so i changed it into lead forms. i woke up today with 1 impression and 1 reach.. please help me i dont even know whats going on 😅