Most people misunderstand what mentors are actually for. They treat mentors as people you either stay loyal to forever or people you eventually outgrow and discard once you pass them. A mentor is not someone you’re meant to compete with. They are someone who clears part of the path so you can move faster than they could. Their job is not to walk the entire journey with you, but to prepare you for the next stage of it. Think about how learning works in school. You don’t look back at your arithmetic teacher and call them incompetent because they didn’t teach you algebra. They taught you exactly what you needed at that point in time. Without that foundation, the next lesson wouldn’t have landed. Mentors work the same way. Just because someone taught you part of the journey doesn’t mean they were supposed to take you all the way. Passing a mentor means they succeeded. The mark of a great teacher is that students rise above them. Every generation is supposed to move faster than the one before it. They’re meant to have a head start. That’s what progress actually looks like, even though our egos don’t like admitting it. We all say we want our kids to have it better than we did, then quietly resent them when they do. Mentors clear trees so others don’t waste years hacking through the same forest. They point out the holes, the dead ends, the mistakes they paid for personally. When someone moves past them because of that guidance, the mission is accomplished. From the mentor’s side, at the end of your life, the people at your bedside won’t be the ones you beat. They’ll be the ones you helped. Your legacy isn’t built by hoarding secrets or staying ahead of everyone forever. It’s built by giving others a head start, even if it means they surpass you. From the mentee’s side, there’s responsibility too. Honour the shoulders you stood on, even if you’re younger now, even if you’re making more money, even if your life looks bigger on paper. You didn’t get there alone. Sometimes the most mature move you can make is sending a message that simply says:

I don't know where you're at right now, but the most valuable thing we have as entrepreneurs is not our time, but our attention. If we have all the time but a million things are going on, we are useless because we have no decision-making power. Because our attention units are being allocated to these uninformed, unfinalised decisions. We, as entrepreneurs, tend to accumulate these unmade decisions or unconfronted conversations. We know we should make them, and probably know what the right call is, but they just sit there unmade. And so, as we start accumulating these things, the amount of thinking power continues to decrease until it gets to the point where you're so reactive because you have no brain power. These can be life conversations with a spouse, parents, siblings, business partners, or employees. They can be decisions that must be made. You are only one decision away from changing your life. Just one decision. You can quit your job. That is one decision. You can start a business. That is one decision. These are decisions that we have to make at some point in our lives. Most people don't regret doing things. They regret NOT doing things. And so I know that when I die, I don't want to regret not having done things. I'd rather do things, then fail so that I do not have the regret, and I'll have the experience. You will have to suffer the pain of the consequences of those decisions, which is very hard for people to deal with. But you will have more attention and more bandwidth at your disposal. Because you'd have made the tough calls and started believing in yourself more. If you can make these tough calls, then you can do this next thing. Which is always easier than dealing with the stress of managing a million different decisions unmade and living a life resulting from inaction. What's ONE decision you know you need to make but have been avoiding? ⬇️

DM's require just as much attention as a sales call. I see a lot of people giving them half-ass energy because either they don't see the people they're talking to as serious leads or they're just not confident about what to do next once they've got into the conversation. So, first tip is to have the DM's To Dollars course OPEN when you're doing DM's. Don't have a quick scan of some content and then try to wing it once you're inside. - You're not going to remember the 3 stages of enrolment. - You're not going to know the right questions. - You're not going to know how to handle objections. - You're not going to know how and when to follow up. Second, set dedicated time to sit and do DM's. No distractions. Don't half-ass this. @Simen Gulbrandsen and I were chatting about this last night. I directed him to watch this video again. A couple of minutes later, he had booked a call from having this open. DMs aren’t casual conversations. They are sales conversations without the structure most people rely on. When structure disappears, confidence disappears. And when confidence disappears, people hesitate, over-explain, or ghost the moment there’s resistance. That’s why most DMs die right after the first bit of interest. This is also why reading content about DMs and actually doing DMs are two very different things. You don’t build fluency by consuming. You build it by repetition, with the right frame open in front of you, while you’re in the conversation. Because you can't actually do content in sales. You’ve actually got to do skills in sales. Which brings me to this ⬇️ I’m thinking of running a 2–3 day DM workshop next week inside the community. Live. Real DMs. Real conversations. We’d: - Do live hot seats - Break down messages line by line - Decide what to say next and why - Handle objections as they come up - Turn active chats into booked calls

identity drives the subconscious, beliefs, nervous system, feelings, thoughts, and behaviors. when the identity shifts, everything upstream flows as a natural result. most people try to work backwards and that's why they either don't make change, or the change isn't sustained. consciously creating my own identity, and having my clients do the same is what has produced the best results, so i thought to try doing this in sales. i asked "how can i get someone to recognize an identity, step outside of it, create a new one, and reinforce it in a single call?" this call is the result. i had the idea yesterday morning and i put it to work that afternoon. the mock sales convo begins at 7 min and goes to about 38 min, but if you want to see me doing it to someone and they don't even know it's happening, despite them having just watched it, watch the entire video

One of the most important points from last night’s call had nothing to do with tactics or frameworks. It was about understanding your own story deeply enough to actually meet people where they are, rather than where you wish they were. Most people try to build trust by saying the right things, using the right words, or positioning themselves as the expert with all the answers. That approach usually creates distance rather than connection, because trust is not built through performance. Trust is built through recognition. The greatest gift you can give someone today is to feel heard, validated and understood. When someone feels genuinely understood, their guard drops. That only happens when they sense that you have been where they are, not conceptually, but emotionally and practically. I was reminded of this recently when I came across this photo in my camera roll. I had completely forgotten it existed. This was a period when I was sleeping in my car. I couldn't pay my rent. There was no plan, no safety net, and no clear direction. At the time, this was not a story I was telling. It was simply the reality I was living inside. As you move forward in life and business, you naturally compress your past. You skip steps. You smooth over uncertainty. You remember outcomes more clearly than the confusion that came before them. Over time, this creates a gap between you and the people you are trying to help. That gap is what kills trust. Your audience is not looking for someone who has it all figured out. They are looking for someone who understands what it feels like to be unsure, to second-guess themselves, and to keep moving without certainty. That understanding cannot be fabricated. It has to be remembered. This is why I suggested going back through your own history. Your camera roll. Old messages. Old notes. Moments you have mentally filed away as no longer relevant. That is where your real connection points live. Not in the polished version of your journey. But in the parts you stopped revisiting, they became uncomfortable or inconvenient to remember.