I have seen it here enough times to even make post about it. It is genuinely great that you are trying to practice copywriting, doing ads, emails and even landing pages but you are doing it the hard way. Why do you pick imaginery business? It is much easier and valuable for you to pick exisiting one and piggyback off that. So why it is easier and you should do it only that way in order to improve your skills? - you can study what their ICP is - you can do teardowns of specific copy they wrote - you can create before vs after case study for yourself and use it in portfolio - they have already testimonials and reviews that you can source information from - if you do extensive research, you can reach out to them to fix their copy or their competitor - you can think critically what do you think is working for them vs what is not Stop doing copy for someone that exists only in your head. Whoever you want to write copy for is already out there and since they have more specific offer, solution to problems and customers, it is easier to start writing something that will be good quality text. So now you know that you should pick specific person or company instead of making stuff up. What industry you should write for though? If you are clueless, I recommend reading this post: https://www.skool.com/copywriting-launchpad/stop-asking-about-niche-ask-yourself-this-first

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I'm tying to build out my own swipe file of landing pages/websites with copy that actually made you stop and read. If you've got a folder of examples you like, I'd love if you shared. Also open to hearing where people usually find stuff like this.

I reached out to him mainly for email services. After chatting for a while, he told me that he needed help with his social media. I told him I could create content for his social media, and he agreed to have me handle both his social media and his long-form sales page.

I got two prospects booked for a sales call scheduled on Sunday, hoping to close them.