Emmett McCarry

Hi guys. @Uncle Jimmy Mitchell would love your thoughts on this too So I am doing out a load of different potential copies for a client that I want to split test, as I have found a lot of the leads I am bringing in (mortgage leads) have been pretty low quality (poor credit, affordability etc) I have been sticking primarily with the PPS, pain point, pain point, solution framework However it's got me thinking. What if all of this pain focused copy is bringing in leads who are in pain. But not necessarily good pain. Pain in the sense that they haven't been able to get a mortgage because they're simply not eligibile for one When I think about what might motivate someone to buy a house, it's probably pretty positive emotions. New beginnings, new family etc. So surely there could be leverage in focusing on the opportunity as opposed to all the pains of saving for a deposit, monthly payments etc Or am I just using the wrong pain points, and should I be digging on the pain of what they will miss out on by living with their parents or renting for another five years Keen to hear everyones thoughts and if anyone can bump Jimmy if he doesn't catch this I would appreciate it. Thanks!!

New comment 11h ago

Emmett McCarry

1 like • 12h

@Thure Sander I was inclined to follow the path of "it's just the niche, anyone would find it difficult to generate leads for this" Then I realised I just wanted to believe and was looking for as much confirmation of the belief as possible If people are out here doing it, And there are successful agencies in RE. I am inclined to believe this is just a bump in the road And instead of slowing down to a halt and turning around, I just need to gear up and keep pushing

Emmett McCarry

0 likes • 11h

@Andrew Leonard I don't disagree with the first sentence The reason for the post is that I had that initial approach, and the results i have generated off the back of it weren't in alignment with actually getting results That being said, client was responsible for FUP's which he didnt; stick to and I only his word and misaligned expectations on the lead quality, so I don't know, maybe you're right But "doom and gloom" copy and creatives surely could match those requirements you have mentioned and as a result attarct doom and gloom clients no?

Aaron T

2d ago

FB Ad Testing

Hello, Began doing my first DCT testing less than 24 hours ago. At what point or amount of impressions should I have before I start critically evaluating my core metrics like CPL / CPC etc?

New comment 1d ago

Emmett McCarry

0 likes • 1d

Probably around 48 hours

Olle Sjöström

2d ago

Appointment Setting for Roofing Client

Is this a good pipeline/way of maximizing the lead-to-booking rate? My funnel looks like this Lead Initial Message Follow Up 1-7 Not Interested Prospect Scheduled Prospect Not Moving Forward Job Started Job Completed Invoiced So the plan is to follow up with the lead as much as possible until they schedule an appointment with my client or say No thanks

New comment 1d ago

Emmett McCarry

1 like • 1d

Yea looks pretty decent to me man to be honest I'm sure there are some small improvements but I'd say that may do ok

Yousuf Hashimi

3d ago

Ad budget

Would decreasing the ad budget after 1 day hurt the campaign? Client wants to decrease the ad budget after literally 1 day and we already got him 2 appointements. He wants to go from 25 to 20 pounds per day

New comment 2d ago

Emmett McCarry

1 like • 2d

@Yousuf Hashimi I'd say your fine to run the £20 But when you get results, if you're looking to scale that campaign it's gonna be on you to open him up to the possibilities

Emmett McCarry

1 like • 2d

@Yousuf Hashimi Has probably still got a lot of scarcity there Like I say, when you're looking to scale that campaign it's gonna be on you to open him up to the possibilities because he probably won't push further if you don't

Emmett McCarry

3d ago

Landing pages

Hey all I'm looking to develop my skills in landing pages and more complex funnels in an effort to improve my service overall, but I kind of suck at the minute If anyone has any guidance whatsoever regarding things I should I include, tips to bear in mind, videos I can watch etc I would really appreciate it

New comment 3d ago

Emmett McCarry

0 likes • 3d

@Vilhelm Olsson Even just like the boxes around the features that you have, I'd love to know how you've done it

Emmett McCarry

0 likes • 3d

@Vilhelm Olsson All good man Appreciate the plug anyways This will be on behalf of clients, and I'm not very cahsflow heavy at the moment, but even just as a point of inspiration this is hugely helpful

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Emmett McCarry

@emmett-mccarry-6478

Creative director and founder of LensFusion Media. A social media based marketing agency, driven by photography and targeted advertising

Active 4h ago

Joined Jun 23, 2024