Instant form qualifying ?
Got a question about fb ads, Should i qualify more in instant form or on a call? So my current set up is .. Ads~Instant form with 5 Questions (including their number) ~ Landing page or info page so they get some more idea of what is it about ~ calendar to book a call. I contact them immediately after they fill their instant form info whether they book a call or not. But is this the correct set up? Or should i reduce the friction abit? I was getting 8€ per lead but since i implemented this, it has risen to 12€ per lead but i haven’t gotten anybody to fill up the form either.