DR campaign in different countries other than US + Canada
Hello everyone, I'd like to share a brainstorming post rather than ask a question. I'm currently working on a personal project to introduce the power and potential of DR campaigns to the Italian market. In Italy, Crossfit is almost as popular as it is in the US. The culture is strong, and people believe in Crossfit as a way to achieve their health goals. Fortunately, I happen to know several CrossFit gym owners. Italy boasts around 1300 Crossfit affiliate gyms, and being an Italian citizen who was born and raised in the beautiful and romantic city of Venice, I have a good understanding of my country and its people. We tend to be skeptical by nature. Now, why am I sharing this with you? Well, the challenge lies in successfully running DR campaigns. Gym owners aren't hesitant to embrace this "new strategy that is making noise in the US and working with a NYC-based agency." They are happy to try and invest in it. One major issue we face is getting past clients to respond to the offer texts we send out. Regardless of the size or age of gyms' database, it seems we're not gaining much traction. We've tried offering 1 month, 2 months, and even 3 months for free. We've experimented with text messages and voicemail drops (recorded by the owners), but the response hasn't been as expected. We are being ignored! :D (such a ego punch LMAO) Surprisingly, when we called a sample of people, they informed us that the text messages looked like scams. Can you believe it? We didn't even use "Ashley"; instead, we used the name of the gym owner, and still not a big response. We are not using LC, we are using Twilio because LC doesn't offer Italian cellphone numbers. If you came across something similar, what did you do to turn the situation around? Thank you! Daniela