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Created by Devon

The Ads Lab

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Learn how to run profitable paid traffic to your Skool community with Meta Ads (Instagram, Facebook, Meta). Price goes up often!

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57 contributions to Skool Community
Adding an About Page Conversion Rate?
I help run the Ads Lab and am thinking it could be immensely valuable to have a future feature that shows conversion rates on our group pages. Is there any talks of that? Something like this would really help people that are running ads as it would allow them to see what part of their system needs the most work. Is it my creatives? Is it my captions? Is it my landing page? Being able to see this number at a glance would be super helpful when it comes to trying to improve our group pages tweak by tweak!
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New comment 2h ago
1 like • 5h
@Christopher E. Yeah, missing a lot of info but it is so freaking nice to not manage a funnel and to find profitable ads. I almost feel like flying more blind is still way less bandwidth than managing a funnel. At least for me. We are flying pretty blind running running ads directly to about page from the Skool side. I think Skool should fill in the gaps here with more data points. But at the same time we knew the offer wasn't hitting or the images weren't hitting in the early stages for us because we have that data on the facebook ads side basically telling us that. > High CTR. Low CPC. No conversions. So we focused on improving our Skool about when we got that feedback. Our about page is now profitable. So it is possible to make it work. It's just that having more evidence could save you a little bit of ad spend just in the early days. IMO direct to the about page can still be better overall for most people.
1 like • 2h
@Christopher E.
🔥 Two groups to check out to level up your skool game!
🙌🏻 I have to share, cause with my granny tech brain, any time I find exceptional resources its necessary to share. I found Captivate with @Goose Dunlavey and @Jeffrey Buoncristiano 3 weeks ago, and then the Ads Lab with @Devon Meadows and @Matt Fracek last week… 🚀 Both groups have been fucking fantabular, and are worth their weight in gold… with the masterminds in Captivate and the support and how to’s in the Ads Lab I managed to finally run an actual test ad group starting last night… completed branding stuff last week, found a better ai bot that actually sounds human which means little to no edits needed compared to chat gpt, next up is squaring away the competition and email campaigns to start June 1st. 🔥 The amount of growth spurred on in just the past month has been amazing, here’s to more in the very near future! If you have been on the fence about joining these two spaces, this is your nod to go jump in cause you won’t regret it one bit 😘
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New comment 4h ago
0 likes • 11h
You the best Sarah. Thanks for the shoutout.
How Hormozi went from $350,000/mo to $4,400,000/mo?
Love this video on opportunities vehicles. Hormozi went to $4.4M/mo after changing his vehicle (12:45 mark) And here is the key🔑 Your "skills more or less remained unchanged" (12:58 mark) Maximize your market and leverage. Good luck.
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New comment 10h ago
2 likes • 1d
[attachment]
Meta Pixel Deduplication
I just want to confirm that I should have two integrations in my data set? One says Conversion API and the other says Meta Pixel. I launched my first campaign today and I already received 3 new members joining. I switched to free group for the first time this morning so these are the first complete registration events that have fired. What I noticed was that in my ads manager it is not reporting the conversions and then in my events manager it is reporting everything twice. In the events manager it says I need to deduplicate. I've attached some screenshots and hope that I've explained this clear enough. I would really appreciate some guidance. Thanks guys!
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New comment 1d ago
1 like • 1d
If you go to test events in events manager and then view your about page, do you see 1 event fire or 2? You said you got 3 members this morning. It could be that you acquired those customers outside of your fb ads now that you're free. Also, did you install meta pixel and then you switched to free? I'm not aware of what the duplicates thing could be. Just gather more data for the Skool team. I'm also curious how this shakes out.
Why you need a skool hat 👇🏽
Just got my skool hat paid for (literally made a profit) I explain how I did it in this loom 🤝 Get your skool hat here www.skoolmerch.com
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New comment 4h ago
1 like • 1d
Mine came but it’s weird.
1 like • 1d
@Ryan Duncan limited edition 💪
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Devon Meadows
5
198points to level up
The Skool Facebook Ads Guy. Join The Ads Lab for $49 before the price goes up. I'm also the founder of Awake Happy 🪄

Active 22m ago
Joined Apr 1, 2024
ENFP
Run ads to your Skool
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