Ultimate About Page check list (copywriter's perspective)
I've spent hours and (DAYS on some) tweaking about pages for multiple Skool communities, ranging from $7 to $999. Summary at end (but I recommend reading it all) ⤵️ As with all my posts, I'm ASSUMING you already have your offer dialed in.... (If you don't, go learn from @Ted Carr, @Max Perzon, or @Goose Dunlavey) ⭐ Once you have the niche, here are KEY components I've seen on the biggest communities' pages: ▫️Good Graphics People see these first. Most graphics include copy. Make sure the words in your graphics are intentional and not the same as your description copy. 💠 VSL: See my last post for the detailed blueprint, but a killer VSL builds trust, eliminates objections, and establishes credibility all just in a couple minutes (and can eliminate the need for a sales call in many cases). 💠 Credibility: In your graphics, include as much social proof as you have. Testimonial videos, screenshots of text messages, wins your clients received, 6-pack abs (pls only do this if your niche is fitness 😅), and your own personal results establish the kind of credibility that makes the buyer confident in moving forward. ▫️Description Copy 💠 Emojis: Use emojis to make the page more interesting and substitute bullet points for relevant emojis. 💠 Bullets: List out the deliverables of your community. These should only include end-result focused deliverables. Don't list anything twice. The shorter, and more direct, the better. 💠 $ Value (optional): If you include what each deliverable is worth, you can stack up the "value" of your community. For example: 🚀 One-on-one coaching call (normally $997) 🚀 In person networking event (normally $1,500) 🚀 First client guaranteed (Normally $3,000) Total value: 5,497 You pay: $297 💠 Urgency: At the end of your copy, why is the prospect motivated to click "Join?" They need a reason to take action NOW. This can be limited availability, a finite timeframe to join, or prices increasing soon. Example