There’s a moment that I can trace almost everything I’m doing now back to. This was a live discovery demo my mentor, Paul Counsel did on me, on the call, in real time. It starts around the 1 hour 17 minute mark in the recording. At the time, I had just been introduced to sales, psychology & discovery, and I could see what Paul was doing as he was doing it. None of it was hidden from me. And yet, the effect it had on me caught me completely off guard. By the end of the conversation, I felt genuinely emotional. Not because of anything dramatic that was said, but because of what was surfaced. It reorganised how I saw my own thinking, my own motivations, and the internal tension I’d been carrying without being able to articulate it. That was the moment something clicked for me. If a conversation like that can have such a strong impact when you know the mechanics behind it, imagine the effect when it’s done properly with someone who doesn’t know what’s happening at all. Someone who hasn’t studied buyer psychology, sales conversations, or decision-making frameworks. That realisation changed how I approached everything. From that point on, I stopped treating sales, marketing, and psychology as separate skills. I started seeing them as one integrated system centred around how people make sense of themselves and their decisions in the moment. I’m sharing this because it feels important for people here to see the before, not just the after. This is a rare look at the exact point where my focus narrowed and my direction became clear. You can watch the full discovery demo here. When you watch it, I’d be interested to hear what you notice, especially the parts that land emotionally rather than intellectually.

would you rather have a surgeon who has read a thousand books or a surgeon who has performed the exact surgery you're getting, one thousand times? knowledge is useless if it is not applied, and volume of application is what develops skill if you want to turn your knowledge of sales into sales SKILLS, comment here and i'll create a group for us to practice the mock calls you'll get to rehearse, get immediate feedback, and you'll also get to see other people selling, so you're getting more reps and greater perspective

I’m looking to get reps in with my coaching-style, It’s a practical mindset method that helps people move from confusion and stress to clarity and calm by working with three things: words, personal experiences, and breathing. Not coaching, not fixing, I mean there will be some shifts, it will be clean practice around language, self-talk, and identity stories that shape decisions and behavior. If you’re open to a call where I help you surface a story you’re running (business, money, relationships, confidence, health), and reflect it back cleanly, DM me. This is about sharpening awareness, iron sharpens iron. If you want reps too, we can trade.

I was going through the start here course and the Volume negates Luck lesson and it reminded me of this youtube video a mentor had shared with me. It highlights the law of averages and how it relates to the lesson, for visual learners out there like myself, it helps to watch it alongside the lesson. https://youtu.be/D_pGQBdX55Y?si=cgro8mKFbOlTN4ox

Key Takeaways 📝 - Discomfort is a signal, not a stop sign. Frustration and plateaus usually mean the work is finally working, not that something has gone wrong. Progress often feels worse before it feels clearer. - Depth beats novelty. Mastery comes from staying with one acquisition channel long enough to move past “newbie gains” and into real skill. Most people quit right before that happens. - Metrics clarify behaviour. Numbers aren’t judgment. They’re feedback. Without them, it’s easy to self-soothe instead of self-correct. - Questions create commitment. When people arrive at conclusions themselves, they’re far more likely to act — and stick with it when things get hard. A few themes that came up repeatedly 🧠 - Many people mistake friction for failure, when it’s often just the cost of skill development. - Community accelerates learning because articulation, teaching, and reflection lock insights in. - Over-reliance on AI for avatars and messaging creates distance. Clarity comes from real conversations, not generated ones. - Silence, objections, and hesitation aren’t problems to fix — they’re information to work with. If you want to watch the full conversation & extended notes, you can access the replay here. Reflection prompts 🤔 If you were on the call: - What’s one idea you want to carry into this week? @Santana Vega Yturralde @Daniel de Pao @Ruben Parada-Echeverry If you weren’t: - Which point stood out to you most from the notes? For everyone: - What’s something you’ve learned recently that only made sense after struggling with it?