What is the Synthesizer Games: - A competition to see who can grow their Skool group the most in 30 days What are the prizes: 1. The prize for the winner is to spend 1-day with me in person, to create a full personalized monetization roadmap for your business (worth $50,000) 2. Everyone who gets 20 members gets free tickets to a virtual workshop where we'll go deep on group monetization. This will cover everything needed to make a full-time living online (worth $5,000). Closing Ceremony Starts: - 11am PT (click to add to calendar) - We'll announce the winner, figure out how they won, and hang out How to submit your results: 1. Go to your group 2. Click settings 3. Click metrics 4. Take a full-page screenshot (on Mac it's CMD + Shift + 3) 5. Upload the screenshot as a comment to this post 6. Add the first line of the text e.g. "In the past 30 days, your group grew to 11,586 members (+511)" (There will be a sample submission in the first comment) Deadline: - 12pm PT May the final hours of the games commence!

There's one mistake that stops almost all beginners from making money online. It's the source of SO MUCH wasted time. And it makes it nearly impossible to build an audience or make money. But luckily it can be solved with one simple trick I call the BOOLEAN RULE. // The biggest mistake beginners make is making VAGUE offers to a VAGUE group of people promising to solve a VAGUE problem. If your offer is vague, it won't resonate with anyone, it won't stand out from competition, and you'll make no progress. Money hates vagueness. // The solution? Make your business BOOLEAN. What does that mean? Well, George Boole was an English mathematician and logician born in 1815. His groundbreaking work, "An Investigation of the Laws of Thought," published in 1854, introduced a new way to express logic. Boole's system used binary variables, which could take on only two values: True or false. No in between. // How does this apply to your online business? All successul online businesses clearly state who their business is for, and what problem they solve. This takes the format: I help _____ to _____. I help __SPECIFIC PERSON__ to __SPECIFIC PROBLEM__. The problem with most beginners, is the PERSON they help and the PROBLEM they solve are vague. They are not BOOLEAN. For example, if you help someone "get in shape". And then you ask 1,000 people "is that person in shape?" some would say "yes" and some would say "no". Which means that the offer is vague. And will be hard to sell. In contrast, if you help someone "lose 20lbs of fat" now there is no debate if that happened or not. It is simply true or false. It is BOOLEAN. Make sense? // By making who you help and what you solve BOOLEAN your offer will resonate significantly more, you will be able to stand out against competition, and money will flow to you far quicker. Money loves specificity. Here's 12 examples to drill it home. // Specific problem: Before: "To beat bad habits" After: "To stop fapping to anime"

We did a big study of all Skool groups to see if there were any ACTIONS that increased people's likelihood of success on the platform. And it turns out, there's one big one. And the best part...it takes less than 90 seconds. And I don't know about you, if I could double my likelihood of success by doing 90 seconds of work...I would stop everything I'm doing...and...DO IT. It's so easy, the only thing easier is...not doing it. But then, you'd stay where you're at - and that would suck. So...onwards. // ...DRUM ROLL PLEASE... THE ONE THING THAT CAN 2X YOUR SUCCESS WITH SKOOL: 🔥 INVITE 3 PEOPLE TO YOUR GROUP 🔥 (keep reading for explanation of mechanics below) // By doing that one action alone, it transforms your Skool page into a GROUP. 𝐀𝐧𝐝 𝐭𝐡𝐞𝐬𝐞 𝐩𝐞𝐨𝐩𝐥𝐞 𝐰𝐢𝐥𝐥 𝐥𝐚𝐭𝐞𝐫 𝐭𝐮𝐫𝐧 𝐢𝐧𝐭𝐨 𝐦𝐨𝐧𝐞𝐲. (I'll be teaching this later in this cohort) You can't have a community without 3 or more people. 1 = lonely 2 = conversation 3 = community! Which makes sense...groups that are...well...groups...succeed...because...they're GROUPS. // GROUP PREPARATION Most people think they need to spend weeks preparing their group before they start taking action. This is the wrong approach. Start, then learn. Don't learn, then start. All you need to do is make one post in your community. The title of the post is: "START HERE!" Inside the post say: "Hey! Welcome to the community. Thrilled to have you here. This place is going to be amazing. For now, leave a comment introducing yourself to the group." That's it. You will improve everything as you go. That's all you need to do for now. Trust me. Action. Action. Action. The data doesn't lie. Invite three people and you'll feel way more accountable to them. // Then once you've done that it's time to start inviting people. Feels scary, I know. But... "Everything you've ever wanted is on the other side of fear". -George Addair Fear is the sign you're doing the right thing. So smash through your fear with action. Okay? Good.

Flow state. Popping bubble wrap. Sex. They're good... But not as good as getting your first high-ticket client. Lol. But seriously, it changes everything. Munger said, “The first $100,000 is a b****, but you gotta do it.” Kirby said, "The first high-ticket client is a b****, but you gotta do it.” // The best way to get high-ticket clients is to use a free community as a lead magnet (more info here). This post will show you how to rapidly grow your free community with high-quality leads. These will later turn into money. I think with these tactics many of you will be able to get 100 members in your free group in 14 days. Ready to dig in? // 〰️〰️〰️〰️〰️〰️ 𝐓𝐀𝐂𝐓𝐈𝐂 𝟏 𝐨𝐟 𝟐 〰️〰️〰️〰️〰️〰️ There's many names for this tactic. Some called it 'The 2-Step'. Some call it 'Social Giveaways'. I call it 'Overpowered'. Like, seriously overpowered. Lol. // Here's the tactic: You make a social post promising to give free access to your group to everyone who comments. This tactic abuses a loophole in the social media algorithms. By asking people directly to comment, and giving them a strong incentive to do so, the algorithm is tricked into thinking this is a super engaging post, so it boosts the reach of the post to a lot of people. These posts frequently go viral, even if you don't have a big audience. // Then you Direct Message every person who commented with a link to your community. And... who woulda guess... many of them will join. You can automate the DM sending on Twitter through Tweethunter. And on Facebook and Instagram through Manychat. Or just put on your big boy pants and do it manually. // If you don't have any audience, here's what you do: Reach out to 3-10 friends and ask them to like/comment/retweet the post as soon as it’s released.

If you're trying to figure out your niche, or what your group should be about, read this post. You can get your answer in about 10min if you just follow the 5 steps. Ex: I help people new to skool figure out what to make their community about in under 10minutes. (and avoid months of wasted time and stress) A big part of the pressure comes from this idea that you have to ‘get it right the first time.’ It’s the fallacy of the ‘perfect pick.’ In reality, it’s never like this. Your original idea is guaranteed to suck and be wrong and not the thing you do a year or two from now - when you've refined it 6 more times. So get your wrong idea out as fast as you can. And simply make it less wrong over time. Until eventually it’s so little wrong that it’s actually right. So let’s just rip the bandaid off and get your first version out there. STEP 1: PICK WHAT YOU WANT THE COMMUNITY TO BE ABOUT Communities typically form around of the 3 Ps: Profession: Some skill you learned from a job or gig. Think “accounting” Pain: Some problem you’ve overcome personally or helped someone else overcome. Think “overcoming food allergy” Passion: Something that interests you whether you like doing it or like learning about it. Think “building model cars” 𝐴𝐶𝑇𝐼𝑂𝑁 𝑆𝑇𝐸𝑃 = 𝑀𝑎𝑘𝑒 𝑎 𝑙𝑖𝑠𝑡 𝑜𝑓 𝑝𝑟𝑜𝑓𝑒𝑠𝑠𝑖𝑜𝑛𝑠, 𝑝𝑎𝑖𝑛𝑠, 𝑎𝑛𝑑 𝑝𝑎𝑠𝑠𝑖𝑜𝑛𝑠 𝑦𝑜𝑢 𝑐𝑜𝑢𝑙𝑑 𝑝𝑖𝑐𝑘. STEP 2: PICK WHO DO YOU WANT THE COMMUNITY TO BE FOR WHO will either be: - People like you - People like you’ve helped before - People you think are underserved Or a combination of all three. 𝐴𝐶𝑇𝐼𝑂𝑁 𝑆𝑇𝐸𝑃 = 𝑀𝑎𝑘𝑒 𝑎 𝑙𝑖𝑠𝑡 𝑜𝑓 𝑎𝑙𝑙 𝑡ℎ𝑒 '𝑤ℎ𝑜𝑠' 𝑦𝑜𝑢𝑟 𝑔𝑟𝑜𝑢𝑝 𝑐𝑜𝑢𝑙𝑑 𝑏𝑒 𝑓𝑜𝑟 STEP 3: DESCRIBE THEM AS THEY SEE THEMSELVES → In a way they can say “this is for me.” For example, if I wanted to help people like me, I’d say: 30 to 45 year old businessmen (NOTE = Hormozi wrote this) So you want to think through the following variables: pick 3 (ish) - Age - Gender - Profession - Problem - Interest STEP 4: GOOD STUFF YOU HELP THEM GET + BAD STUFF YOU HELP THEM AVOID. BY JOINING YOUR COMMUNITY.