Got a "NO" from an investor - and it was unexpectedly valuable
I just wrapped up a Zoom call with a German investor. Before I could even get into my carefully prepared pitch, he opened with this: “I’m leaving the firm. There’s no replacement yet.” Translation: no investment from them this quarter. A clean, instant, non-negotiable NO. And in any other call that should’ve been the end of the call. But then something interesting happened. He didn’t rush.He didn’t glance at the clock.He didn’t do the classic “let’s keep it short” investor move. He had time. Like… actual time. ⏱️ Which, if you’ve ever spoken to investors, you know is basically a mythical creature. So I did what our “Go for No” challenge is really about: I leaned into the NO. Instead of trying to resurrect the deal, I switched gears and said, in effect: “Okay — if it’s a no, help me make the next one a yes.” And I started asking questions. A lot of them. - Where do founders usually lose you? - What would you need to see to believe the first investor should say yes? - What’s the simplest way to reduce doubt quickly? It turned into one of those rare conversations where the pressure is gone… and the truth shows up. And the biggest takeaway he reinforced was this: The first “yes” changes everything. Once you have one investor in, others suddenly feel safer following. Not because your company changed overnight — but because certainty did. So yes, I got a NO today.