Half a year ago, as most of you know, I stepped into a new chapter: joining a MedTech startup as COO. And as you also know, that transition stretched me more than I expected. Today was one of those days that quietly confirms "you’re exactly where you should be". I was invited into a hospital’s heart catheterization lab by an interventional cardiologist on our advisory board. I got to observe a live procedure and, we discussed our product, how it could fit into the clinical workflow, what to improve, and which technical details really matter in practice. Also: I got to gown up like a surgeon to enter the lab. Not going to lie… that was pretty fun. 👨‍⚕️ What hit me most wasn’t just the technical conversation. It was the equal partnership in the room. Ten years ago, I would’ve entered a setting like that with “underdog energy,” especially around dominant personalities. Today, it felt different: respectful, collaborative, focused on the patient, and on building something better together. And seeing the patient improve so quickly (within minutes) was the real reminder: this is why we do it. Not for slides, not for meetings, because real-world impact can happen fast when the right people and the right tools come together. Just wanted to share this small win as encouragement: growth often looks like discomfort… right up until the moment it clicks. Wishing you all a strong start to the week.

Been heads down for months on this one and we finally went live today! Built an AI voice agent for Lice Clinics of America (2 locations in DFW). It answers their phones 24/7 and books appointments straight into their system. The owner was losing calls after hours to competitors. Now those calls get answered and booked – even at 2 AM. Expected to add 5K in profits each month. First real customer booking came through today 🎉 If you know anyone running a service business who's frustrated about missed calls or wants to stop paying for an answering service, happy to chat about how we set this up.

Yesterday and today, Dr. Ben Hardy sent an email with a link to a 40-minute video explaining Scaling.com. Most of us here are familiar with Dr. Ben's concept on Scaling. Each time he has a new post, it seems he is finding more clarity on what Scaling means. Each time I watch his new posts, I seem to gain a better understanding of how I've been operating and how I want to operate. I came to another realization after watching this video post. Most things I do in life, personally and professionally, I like having options. I feel if I get too specific, I'll be trapped. In reality, options create noise/clutter. Specificity creates clarity. It seems counterintuitive to me. I operate thinking the more options I have, the opportunities will come my way. However, this is like being a jack of all trades and master of none. If I get specific, I get clarity. I will be a master/expert of my subject. I eliminate competition not by competing with others. I create my own space so there is no one else my space. Focusing on a niche creates clarity. This line of thinking will provide me with 10 X growth and more. As I continue to refine my thinking on this concept, I feel I'm getting closer to a breakthrough.

I realize most of you know how to change a furnace filter, but just in case you don't.... Working with AI on marketing strategy, I am learning that consistency is my next marketing step. I'm also learning to think like a CEO, not just a social media influencer.

Hey guys I got my next testimonial drop this week. Please reshare if you can: https://www.linkedin.com/posts/alma-thurber_the-wife-didnt-want-to-do-coaching-with-activity-7398743904759603202-Y58v?utm_source=share&utm_medium=member_android&rcm=ACoAACCXYMEBCZNmRoW60kBk37_IzDQjCYP6xyc