Life is all about figuring out what fulfills you right? And I’ve totally been going through the loops of trying new things over and over, I know it’s probably making you dizzy. And I’m SO sorry for that. But somehow, accidentally, I’ve stumbled across something that’s filling my cup in wild ways I’ve never experienced, and I need to follow it. It’s the first time I feel like I’ve found my creative outlet, and I’ve decided to actively pursue writing, poetry specifically. I wanted to be a writer when I was young. I’ve got like 10 books partially written or mapped out etc etc. But they were always such big projects. Poetry feels like I can tell a story and move on without sitting in it for years. I feel so free and full of life from writing, and I know I need to follow it, develop my skills, and see where it can take me. It’s my first creative pursuit I’m taking seriously, instead of helping creatives with theirs. Scary!! One of the many reasons I didn’t make the 3am Thinkers Club paid for a while was because I didn’t want to be locked into anything in case I did change. I wanted to feel it out properly before I committed committed. And I’m so glad I did. I’ll keep this here for a while because I still love the conversations, but I wanted to let you know first that it won’t evolve into a paid thing, because I want to pursue art and creativity, something I didn’t think I’d ever be able to say. Thanks a million for being with me through this and giving me another go when I have been all over the shop the past few years. I have no idea what’s next for me, but I’m so thoroughly thriving in using my brain for creativity. I have no way of explaining the pleasure it’s bringing me. If you are interested - totally zero pressure as it's pretty dark stuff - I can be found at @poet.tri on Insta Much muccch love xx

This morning, I walked into a business networking meeting in Doncaster feeling excited, open, and ready to connect. The day before, I’d spoken to the Area Leader, Jo, who told me the hub didn’t have a mortgage broker and that I should come along. She made me feel like I’d be a great fit. I shared my details - my location, how long I’ve been in business, all the things you’d normally check before inviting someone in. Everything seemed aligned. So I showed up. I participated. I vibed with the room. I genuinely connected with the members and guests. It felt like a place I could contribute to and grow inside of. But the moment I told Jo I’d love to join the hub, everything changed. Her whole energy flipped. She stiffened, avoided eye contact, and said: “I have to be honest… you don’t meet a couple of the criteria to join as a member.” When I asked what criteria, she told me: - I didn’t live within 5km - I hadn’t been in business for at least 3 years Both of which I had already told her - the day before. I stood there stunned for a moment. Not because I can’t handle rejection. Not because I wasn’t “good enough.” But because I realised something important: I was misled to get another guest in the room. And as the youngest person there by at least 10 years, it was clear she thought I wouldn’t know better. But I’ve been networking for nearly a decade. I’ve built businesses, run businesses, and sat in more rooms than I can count. I know exactly how this game works. And in that moment, I realised something even bigger: I am done shrinking myself to fit into rooms run by people who can’t see my value. I walked out feeling frustrated, a little embarrassed, and honestly… underestimated. Again. But here’s the plot twist: That sting? That moment of “wow, not this again”? It lit a fire in me I haven’t felt in years. A clean, sharp, directional fire. The kind that says: - “I’m going to make a name for myself.” - “I’m going to become undeniable.” - “I’m going to build something so strong, so respected, so impactful… that the rooms who overlooked me will one day realise their mistake.”

We’ve had our first reel go viral! I’d love to know what you think made that happen? I can give some extra context after I’ve heard your theories 🙌🏼🫶🏼 https://www.instagram.com/reel/DQjLHwaE5n9/?igsh=MTcydDRsbjdwdTJpbA==

This is a cool one - I saw this TikTok (the one with the girl) and thought it was cool (also thought it was set up, but that’s besides the point haha) I liked it, but didn’t think anything more of it till today when I saw ANOTHER TikTok with the same guys singing the same song but with someone else And I was like weeewwwww this is STRATEGY!!! And it’s clever… Let me know below what you see going on here, and if you’re feeling stretchy, try and think of ways it could apply to other businesses!

Curious to know your thoughts! Woolworths and Coles have slowly introduced self serve which makes sense because they're trying to save on wages, but have now seen an increase in shoplifting so they've increased their security measures on the self serve checkouts with things like being able to identify which vegetables are on the scale and now they've added the security barricades that will only let you out if you've paid. I don't steal but I always feel like I'm a criminal whenever their tech doesn't work in the way that it should and had even had staff accuse me of not scanning things as I checkout with my airpods in my ears so sometimes I think the machine has beeped when it hasn't and am too quick to pop it into my bag (of course I always rectify the issue as soon as I've realised what's happened but it still calls the staff member over). What are your thoughts on these measures? Do you think they're detrimental to their brands? For me it's creating a strong sense of distrust and I'm opting more and more to shop elsewhere. I'm curious to know if you think there are any benefits to these measures from a branding perspective.