Oct 10 (edited) • 😎 Main Posts
Why do the big supermarkets now treat everyone like they've stolen something?
Curious to know your thoughts! Woolworths and Coles have slowly introduced self serve which makes sense because they're trying to save on wages, but have now seen an increase in shoplifting so they've increased their security measures on the self serve checkouts with things like being able to identify which vegetables are on the scale and now they've added the security barricades that will only let you out if you've paid.
I don't steal but I always feel like I'm a criminal whenever their tech doesn't work in the way that it should and had even had staff accuse me of not scanning things as I checkout with my airpods in my ears so sometimes I think the machine has beeped when it hasn't and am too quick to pop it into my bag (of course I always rectify the issue as soon as I've realised what's happened but it still calls the staff member over).
What are your thoughts on these measures? Do you think they're detrimental to their brands? For me it's creating a strong sense of distrust and I'm opting more and more to shop elsewhere. I'm curious to know if you think there are any benefits to these measures from a branding perspective.
2
4 comments
Why do the big supermarkets now treat everyone like they've stolen something?
powered by
skool.com/the-3am-thinkers-8088
Learn how to think like a business strategist, so you can solve the problems that keep you awake at night! It's FREE to join!
Suggested communities
Powered by