This is a cool one - I saw this TikTok (the one with the girl) and thought it was cool (also thought it was set up, but that’s besides the point haha)
I liked it, but didn’t think anything more of it till today when I saw ANOTHER TikTok with the same guys singing the same song but with someone else
And I was like weeewwwww this is STRATEGY!!!
And it’s clever…
Let me know below what you see going on here, and if you’re feeling stretchy, try and think of ways it could apply to other businesses!