Life is all about figuring out what fulfills you right? And I’ve totally been going through the loops of trying new things over and over, I know it’s probably making you dizzy. And I’m SO sorry for that. But somehow, accidentally, I’ve stumbled across something that’s filling my cup in wild ways I’ve never experienced, and I need to follow it. It’s the first time I feel like I’ve found my creative outlet, and I’ve decided to actively pursue writing, poetry specifically. I wanted to be a writer when I was young. I’ve got like 10 books partially written or mapped out etc etc. But they were always such big projects. Poetry feels like I can tell a story and move on without sitting in it for years. I feel so free and full of life from writing, and I know I need to follow it, develop my skills, and see where it can take me. It’s my first creative pursuit I’m taking seriously, instead of helping creatives with theirs. Scary!! One of the many reasons I didn’t make the 3am Thinkers Club paid for a while was because I didn’t want to be locked into anything in case I did change. I wanted to feel it out properly before I committed committed. And I’m so glad I did. I’ll keep this here for a while because I still love the conversations, but I wanted to let you know first that it won’t evolve into a paid thing, because I want to pursue art and creativity, something I didn’t think I’d ever be able to say. Thanks a million for being with me through this and giving me another go when I have been all over the shop the past few years. I have no idea what’s next for me, but I’m so thoroughly thriving in using my brain for creativity. I have no way of explaining the pleasure it’s bringing me. If you are interested - totally zero pressure as it's pretty dark stuff - I can be found at @poet.tri on Insta Much muccch love xx

Two new strategies created this week!! LOVVVVVVEEDDDDD creating them... You have no idea. I officially feel back. Remember, these are FREE while I'm running this offer. You'll get warning before they turn paid but there's still a while to go. The community side will always be free though. Take a peek at these and the example ones up there (Click here) as it'll show you what this is all about, and hopefully inspire you to submit your own. 👉🏻 You can submit your own problem or idea for me to work on in the Classroom section, in the Think with Tri folder. First one is for @Cate Gleeson - This one's all about getting new clients for her business - https://www.skool.com/the-3am-thinkers-8088/classroom/b7cae77e?md=3fc54afc1ca74644b06cdd2bb461640e The next one is for @Shannon Smith - This one's all about how to communicate with her patients between when she sees them in a ways that doesn't feel salesy but keeps them top of mind - https://www.skool.com/the-3am-thinkers-8088/classroom/b7cae77e?md=65e73fc3e98e4d2ebefcb37cce10c965 Hope you had a RAD weekend! Let's do some more cool thinking this week coming. PS: Don't forget to tell your business friends about this!! It's MEGA value to get this for free, and I want as many people to get the opportunity as possible. Love ya Tri x

Read to the bottom and type 'Read' once you have! Welcome to The 3AM Thinkers Club 🎉🎉🎉🎉 You know those middle-of-the-night moments when your brain won't shut up? Whether it be with your own problems or someone else's. When you're lying there at 2:47am thinking of the most random things? Like... "Why do luxury hotels give you tiny soap bottles when others have big dispensers?" or "Why do I ALWAYS want to buy something at Aldi's special buys but never at the other supermarkets?" That's your strategic brain working! This place will teach your brain to do that... figure out those answers... but while you're awake. WHY BOTHER? Because when you can spot strategies in real life business scenarios like Aldi or Hotels, you'll be able to reverse engineer things and play with them in your own business. Here, you will learn how to think like a strategist. And you're about to get addicted to it. Your 3am brain already does this... makes random connections others don't. We're just going to train it to do it in an educated way so that you can benefit from it, instead of being kept awake from it. 📌 HERE'S HOW IT WORKS!! ❌ This is NOT a place to: - Ask for help with your personal business problems - Share your struggles or get advice - Post about your offers or services ✅ This IS a place to: - Share cool business observations you've spotted in the wild - Decode why companies do seemingly backwards things - Make connections between totally unrelated industries - Train your brain to see strategic patterns everywhere Think of it like a gym for your strategic thinking. Every post, every comment, every observation is a rep that makes your pattern-recognition muscle stronger. 🏆 THE ADDICTION SYSTEM (You're going to love this) HERE'S HOW YOU GET POINTS - IT'S ALL ABOUT QUALITY: 🔥 When people LIKE your posts - you get points 🔥 When people LIKE your comments - you get points 🔥 When people ENGAGE with your insights - you get points BUT HERE'S THE CATCH: You only get points when people actually LIKE what you've shared. Not just because you posted something. It has to be GOOD.

I wanted to show you how discussions should flow in here! It's super important they don't just stop after the first "right" answer. That benefits no one. Why?? So when we stop looking at something because there's an obvious answer, we're training our brains to think in single layers. But real strategic thinking happens when you can see multiple possibilities at once and understand that businesses rarely do things for just ONE reason. And even more so, just because a good answer is there... doesn't mean it's the best one. There may be gold to be unearthed that even they didn't realise at the time. Commenting a lot of ideas when there's already a good one there, isn't just about being thorough for the sake of it. When you practice exploring every angle on other people's strategies, you're literally rewiring your brain to think this way about your own business. Remember - there's usually many reasons why brands do what they do, AND... there's always many reasons why brands COULD have done what they did. Not all of them need to be true to be interesting. By exploring everything, we train our muscly brain to get stronger at this. To see depth in people's decisions. And to then learn how WE can figure out these strategic moves in our own businesses. 😎 Here's some examples 👉🏻 EXAMPLE 1. Example 1 - Original post: "Why do you think this brand has such extreme price differences between their two main products?" - Comment 1 - Sarah: "They want people to not buy the expensive one but instead buy the 'better deal' option and feel smart about it. Classic price anchoring!" - Comment 2 - Mike: "True! But what if they also had way less stock of the expensive one and needed to move the cheaper inventory? I've seen brands do this when they've overordered." - Comment 3 - Emma: "Ooh or maybe the product they're steering you toward has much better profit margins for them? Like the expensive one looks fancy but actually costs them heaps to make?" - Comment 4 - Jake: "Here's a wild thought - what if the expensive option has old technology they're phasing out, and the 'better deal' one has new tech they want everyone to move to? Making it feel like the customer's choice rather than forcing them!" - Comment 5 - Lisa: "Love that! Plus there's the psychology angle - maybe their target market hates feeling ripped off, so by showing them an 'overpriced' option first, anything else feels totally reasonable?" - Comment 6 - Tom: "What if it's about market positioning though? Like they want to be seen as a 'premium but accessible' brand, so they need the expensive option there just to make that statement, but actually want to sell volume at the lower price?" - Comment 7 - Amy: "Could even be A/B testing! Maybe they're seeing which price point converts better and this is their way of having both options live simultaneously?" - Comment 8 - Dave: "Or what if the expensive one is just there to make their main competitor's pricing look bad? Like strategic market disruption disguised as product pricing?"

Welcome welcome!!! No point in mucking around, let's get stuck in. I want you to become an amazzzzing strategic thinker!! And if you already are one, I want you to develop it. You can never stop growing and learning. ✅ So this week, pick one or many of these things!! - Click here and choose 1 or 2 post ideas you want to focus on for the week. - If you have an idea for one straight away, POST IT! - If you don't have an idea, start looking for one. Start noticing the ads you see. Start noticing what other businesses are doing, and start asking WHY!!! (Then post it!) Whether you know the answer or not, post it. It's all about creating that conversations, not the right or wrong answer. - The more you post, the more others will have the confidence to post, which means you get to stretch your mind in their comments!! - Comment on other posts you see in here and start stretching your mind! Don't go with the obvious answer. Really think! That's how we grow. Have FUN PS: This is a working lab. There isn’t a right or wrong answer. That's the point! Even if there IS a right answer, we want all the other ones too to see what else we could be missing. We’re here to practice seeing strategy in the wild. So don’t google it. Don’t AI it. HAVE FUN! 📌 Here's a reminder of the post ideas as a quick reference! - Backwards Business Breakdown: “Why does [business] do [weird/backwards thing]. Let’s reverse-engineer it.”Example prompts you’ve already approved: queues at Kmart, dentists booking next visits, IKEA maze. - Pattern Spotting Practice: “I’ve noticed [specific pattern]. Why do we reckon this happens.” - Cross-Industry Thinking: “What would happen if [Industry A] operated like [Industry B].” - Decode This Psychology: “This tactic made me feel [emotion]. What’s the psychology?” - Steal This Idea: “Half-baked idea I had but ditched. Steal it if you can make it yours.” - Idea Graveyard: “RIP: [idea]. Died because [reason]. Can anyone resurrect it.” - 3am Screenshot Lols: “My half-asleep note says [screenshot text]. What was my brain onto?”