Hey everyone, I’m working with a new partner and need some brains on how to structure the backend offer. The Business: - Niche: High-end "AI SEO" / AEO (Answer Engine Optimization). They rank businesses on ChatGPT, Gemini, and Google’s AI search. - Price Point: Monthly retainers ranging from $2k to $40k/mo. - Economics: Margins are approx 40%. (e.g., A $2k retainer costs them ~$1,200 to fulfill due to manual outreach, link building, and content costs). - Current Assets: 10 years in business, huge organic inbound traffic, but zero email list/CRM (they never built one). - Distribution Strategy: We plan to partner with an E-com/Growth community owner since the client has no distribution of their own. The Problem (The "Consolation Prize"): The auction model relies on giving a "gift/credit" to all non-winners to bridge them into a mid-ticket backend offer. - Because this is a service agency with high fulfillment costs, we can’t just give a massive credit toward a service that costs us money to deliver. - The client does not have a digital course or low-COGS info product ready to use as a backend offer. The Proposed Workaround (Is this viable?): We are thinking of creating a "Lite" backend offer specifically for the auction runners-up: - The Offer: A "Foundational Organic SEO" package (Traditional SEO, not the high-end AI stuff). - Price: Sell for £1,000 (approx $1,250). - Cost: The client has a secondary team that can fulfill this for £500. - The Math: We give runners-up a £500 credit → They pay £1,000 → Cost is £500 → Profit is £500. My Questions for the Group: 1. Has anyone run an auction for a Done-For-You agency where margins are tight? 2. Is a £500 margin on the backend "consolation" offer enough to justify the effort of the auction? 3. Should we force the client to build a pure info-product (e.g., "DIY AI Audit") to maximize cash flow, or stick to the service offer since that’s their strength? Any feedback on how you’d structure this stack would be appreciated!

I cranked in a couple leads this morning with my G.F. One of my follow-ups is: dumb idea? His response: "kinda?" 😆 I had a very fun response back... But... Before I show ya... How would YOU respond? 👇👇

Is the move here to lean into what she’s trying to prioritise? I’ve had a call with her, I’ve agreed a email test with her, I’ve agreed the %. She’s been a bit slow to get me what I need. Killer offer, killer niche.

Got a response and great market feedback from a big dog in the niche I’m looking to become the “godfather” of. The win? I wrote the copy and got a reply! Meaning… I’ve proven to myself that I can take the funnel out to different niches and drum up responses. Even when I got this reply I felt some of the neediness "yuck" kick in… “Dang I have to nail this response back” “This better work out and become a deal” "What if I say something dumb!" (likely) But I slowed down for one second. Now I’m seeing… If I do some research, copy testing, and giving… I will always be able to drum up replies and coffee dates. Which helps me be less precious about any one response or potential deal. Plus a bonus nugget... So many folks struggle to crack consistent coffee dates and pipeline outside of the Mojo Verse. The FUN-nel is an entire business model in itself that could be used to drum up all sorts of rev-share deals and opportunities. Not that we need to go run off and start a new biz... But it's about recognizing how flexible our new FUN-nel Asset is. BTW the asset includes all the principles we learned! What else have I learned? Travis tweaks and experiments like a mad person… He mentioned an engagement angle bombed in his funnel… And so he tested a new pain point to hook folks in with. Okay big deal? It means you can always troubleshoot what’s not working and keep what is working in your email copy. Which also helps reduce neediness... Cuz you’re just trying out variants of one possible angle that could lead to replies. And there are always angles to test... it's just about persisting to find the one that clicks. Plus there is no shortage of prospects who could use our help. Lots of gold happening right now folks!!

24 Jan - UPDATE: I'm now being connected to 10+ people who are interested in this. People are excited by the idea of doing this. To the point where they are: "I don't have XYZ, can we still do it, pretty pretty please???". I've never seen anything like this, I might end up fully booked for months just leveraging my network. I will also need someone to partner with soon... end of UPDATE. So, the call with the 81k-follower guy went really well and we're working on launching his Skool community (he doesn't have anything at the moment except from his followers on LInkedIn). He created so much stuff, including some physical tech that it's just a matter of choosing what to sell and how to create the stack and the hype and how to release it during the auction but apart from that, I have a good feeling about this. Another guy from my network who has 22k followers on LinkedIn is launching an 8-week program in 1 month and wanted me to help him with an auction but he doesn't have a community and he's not sure he wants to do Skool because he doesn't want to test his capacity right now. I told him we could do a pop-up community because on Skool he doesn't have to pay anything for the first week or 2, I can't remember but either way, he'd be cool and I think if we stuff the community with a lot of assets they can buy after the auction he might change his mind but, regardless, I think we might still be able to do this on LinkedIn, the only question is how we handle sending hundreds of messages if this goes really big? He also has an email list of 1700 people so i'm still thinking Skool pop up community is the way to go. This made me think that maybe the best way to go about this is not people who already have a community but people who have built a sizable audience on social media and always wanted to create a community but never took the time to do it and felt it was too overwhelming. If I get good results with these 2 guys, I could then sell that as "build your community with hundreds of members overnight while getting paid thousands of dollars to do it. No cash upfront, completely DFY".