Over the past few weeks I've sent over 300 cold DMs to strangers. Below are the 3 meanest replies I got. For context: the 300 doesn't include follow up messages (multiple 300 by 2 or 3) or fellow Ronin (I consider Ronin warm even though I'd never talked to them before). Before I started DMing I was SUPER anxious about how people would react to my cold pitch. I imagined an inbox full of "Efff you!", "Kiss my @$$" and untrue comments about my mother. These fears were blown up further because I was using my personal FB profile. If I really cheesed someone off it was possible they could DM my wife, family, or friends. A scary thought for my inner adaptive child. With these fears in mind I tried to stack the deck in my favor. 1) I reminded myself all these worst case scenarios are just thoughts. They hadn't actually happened and, while possible, were unlikely. 2) I used Travis' techniques for making the outreach as personal as possible. I’d spend a minute looking at someone’s profile for something to relate to before DMing. However, some people didn't have much info on their socials - so there were still a lot of people who got a generic (but nice) message. What was the end result? How mean were folks to a perfect stranger when they had the chance? Here are the 3 meanest replies I got from my 300+ cold DMs: 1: "O ok That's interesting No thanks though" 2: "Perhaps but it depends on what you are trying to sell me ." And the very meanest thing someone said to me… 3: "I'd like to drop the conversation. have a great day 🙂" I could tell you what I’ve learned from this experience, but… It’d be more fun to hear what you think. Tell me your thoughts in the comments?

Asked a current client this (screenshot). Looking to potentially license one of his courses to another client who sends half a billion emails a month. Sharing for accountability :)

Do you guy's offer a flat fee or a percentage of the take for your referral partners? What about a flat fee...How much? If a percentage...what's a good number? I want it to be enticing but not so overly generous that it severely affects the bottom line.

Since the group started I’ve tried a lot of things and lost my way a lot of times… I’ve tried to whack a bunch of moles… And made myself frustrated and unhappy in the process. So, I’ve spent a few weeks figuring out what I want to be when (if) I grow up. I narrowed it down to 3 key questions to help guide myself. And 3 sub-questions under each of them. Here’s how I’m looking at things at the moment… = = = = = = = = = = = = (1) What assets do I WANT to own or control? I want to own and control assets I like to have. (a) Is it EXCLUSIVE? If it’s something generic or trendy that can be easily duplicated by others or found elsewhere, I don’t want to own it. (b) Does it generate ONGOING REVENUE? If it’s one-time money, that’s too close to being a job for me and doesn’t seem like an asset. (c) Can I easily DUPLICATE it? I want to be able to duplicate it in other niches for other dope people. = = = = = = = = = = = = (2) What do I WANT to do? I don’t want to operate by “should” or “have to”. [edited to add this] If they want me to do what they want instead of benefitting from what I do best and that I WANT to do... they want to be my boss. No thanks. (a) Do I LOVE it? There are very few things I love to do. And I’ve loved them for years. There are always new wrinkles, but I know what they are. (b) Am I really GOOD at it? If I love it, but haven’t shown mastery… watch out. (c)Is it VALUABLE to anyone but me? It’s got to create money, fun, and fulfillment for others for them to want to be involved. = = = = = = = = = = = = (3) Who do I WANT to partner with? I want to do magical shit with fun people. (a) Do I RESPECT and TRUST them? This is personal preference. There are a lot of fucking people I don’t like, and a lot I do. I know the difference. (b) Do they offer something UNIQUE and AMAZING? This is based on my personal opinion. If I don’t think it’s cool, I probably don’t want to be a part of it. (c) Do other people already CARE?

@Rebekah Duron ran an agency focused on Martial Arts Schools. She helped fill their classes. What could go wrong? A LOT! But she fixed it in an unusual way. Press play and find out how she solved the problems that suck all the fun out of agencies... And how her story could be a NATIONWIDE or WORLDWIDE opportunity for you. Whether you run an agency or NOT! (This interview is also archived in the Classroom for ya.) Rooting For You, Travis PS I'd like to do more of these interviews for you because there's a lot of GENIUS bottled up in Ronin. Please sound off if you got an AHA or takeaway. Your feedback EN-COURAGES more folks to give interviews and share. PPS @Rebekah Duron thank YOU soooo much for taking time away from kids, pigs and chill-out time to do this for us! You are so fun to do interviews with too!