So I’m working on a FUN-NEL in REAL TIME. (NOT in my head!) The dude watches my video and replies back… “I love the open loop.” Before you look at the pic… How would you respond? Then look at the pic. 👉 And comment WHY I responded the way I did! 👇 If we get 50 comments I’ll show you the REST of the convo! (I’ll unlock more in the comments as we get closer to the answer.) Update: See full convo and breakdown 👇

DON'T BE A TURKEY DICK! SELL STUFF! EVERY DAY! If people have a pressing present pain...and my (or someone else's) offer relieves it...I'm doing them a disservice by keeping it to myself. If one symptom/offer solution falls flat… Find a different symptom with a more pressing present pain and roll out another one. There was a great story in Better Call Saul. (A spin-off show from Breaking Bad.) Saul was a manager of a pre-paid cell phone store paid on commish. The store was on the outskirts of town and almost nobody came in. So he couldn't change the PRODUCT... But he could do TWO THINGS: ONE: Change the positioning of the product and the PAIN that it solves and for WHOM. TWO: There was no law that said he couldn't leave the store and go where the customers are. So... Instead of selling: Unlimited minutes. Unlimited texts, blah, blah ...which wasn't working... Here's what Saul did... He soaped up words all across the window frontage of his store: TOP LINE: IS THE MAN LISTENING? BOTTOM LINE: PRIVACY SOLD HERE! He called out a PRESENT PAIN. He offered the SOLUTION. IN TWO LINES! He sold them as untraceable, untrackable, PRIVATE burner phones. He sold them to people who NEEDED privacy. The present pain was worry about getting CAUGHT in dealing drugs, having an affair, dodging taxes, etc. Not only did people start streaming into the store... He went out on the streets to sell them. HE CLEANED UP! NOBODY GAVE A FUUUUCK that he made offers because he had the CURE to their PAIN! If he had to change the window sign because nobody was coming in, would anyone care? NO! It's smart. If you make an offer that doesn't hit. CHANGE IT! CHANGE IT FAST! THERE ARE PEOPLE IN PAIN! FIND A SYMPTOM/PRESENT PAIN that calls out to them. Saul was out on the street approaching HARDENED CRIMINALS COLD...(offering private calls for their friends in prison. He'd sell MULTIPLES at one time.)... They literally could've popped a cap in his ass. But they didn't!

Wanna be a deserving person's SECRET SANTA? ...and brighten up their holiday season? I'm not 100% sure how it would work yet... But if I did a SECRET SANTA CONTEST... Where I'd send someone deserving, but in need of some help.... Someone YOU select a $500 Amazon gift card or cash... (Your name kept SECRET - AKA Secret Santa.) Would you be down? I'm lobbing this out there... Prolly need to think it thru some mo... But... I'm thinking... ...you buy Rooting For Ya $2.99 for Kindle Pre-order Now for release on Black Friday. $20 for paperback available now. (Outside US, search on Amazon for Rooting For Ya.) Then... You post your FAVORITE quote from the book. From which I will pick a winner. (maybe at random)... And if YOU win... I will send an Amazon Gift card (or cash) to anyone you wish for $500. YOUR NAME would be kept secret - AKA Secret Santa! I thought about this on my first cup of coffee... So maybe I'm not thinking it thru all the way? 👉But would you want to be someone's SECRET SANTA? 👇

I'm about to post a pre-auction post for my list/offers/audience. But while I'm writing, I'm sweating up the deal. (I don't typically get a lot of hand raisers, so I feel more benefits is important) But the more I write, the more I feel like I'm selling/trying to get real auction hand-raisers now. Please help. What's necessary or not necessary to validate an auction? Or is there a way to make this the actual auction?? Thanks!

Looking for some killer AI tools that help with getting leads and converting them. My Black Friday auction theme is leads & conversion and we’re missing some killer tools to help solve those challenges. Best if you have a decent audience you’d want to co-op with the other partners I have on board. I’ll be keeping the group active after the auction and all the partners will have first dibs for testing new offers.