Synthesizer Sunday, my new newsletter, is being sent tomorrow. So what was your favourite piece of content this week? The best recommendations will be included in the newsletter, with a link to your social media platform of choice (as a thank you for sourcing great content). You can look back through the archive on your read-it-later app if nothing stands out.
#Specific Knowledge, Leverage and Accountability As my website and youtube name I chose technologicalmind. I was not aware of this accountability factor. I am not afraid of using my personal name but I really like technologicalmind as a name and brand. Do I lose alot if I keep it? Is there a possiblity to keep it and still get full responsibility? Or is the only way through my personal name? Appreciate some advice on this and have a nice day. Basil
Here's what the journey ahead looks like: Step 1: Make your first piece of content Step 2: Get in the habit of creating Step 3: Make your first dollar Step 4: Get 10,000 followers Step 5: Make $10,000/month Step 6: Financial freedom A note about habits: Reaching all six steps is possible, but it's a long road ahead. If you're only creating content for views, followers, or money, then you probably won't make it. In the beginning, you won't get those things. So you'll quit. The solution is to fall in love with creating. To create out of intrinsic motivation. Because you enjoy it. And just the process of creating helps you. A note about money: Money is important. But I don't think it's our end goal here. Content is growing exponentially. Our attention is limited. The role of the synthesizer becomes more important every single day. Our end goal is to commit to solving the 'disjointed knowledge problem' full-time. Now that's a meaningful goal. A note about $10,000/month: It is possible to earn much more than this through synthesizing, but this is roughly the point where your happiness stops increasing as you earn more. A note about Financial Freedom: The goal isn't to sit on a beach and drink cocktails. The goal is to use this freedom to make art. To create something beautiful for the other people on earth. At this point significant impact can be made. A note about "Celebrations": This community has exceeded my expectations in terms of energy and aliveness. I didn't quite realise how strongly being synthesizers would resonate with you guys. Thank you, sincerely, for your response. I've added a "celebrations" post category. I think this will add to the energy of the group. Whenever you hit part of the roadmap, make a post! We will keep track of how many people are at each level. Also feel free to post other celebrations not on the roadmap. Final notes: This roadmap is definitely not final. If you see any problems with it, comment below. If you can think of anything you think should be added, comment below.
#1.2. How To Create Your First Piece Of Content I challenged my self to upload a youtube video as it scares me the most. Im hoping to receive a lot of feedback from you guys so I can become a better creator. This video was created as simple as i could and the main goal was just to take a first step. Super excited on continuing this journey. Cheers!
I've got covid so had to shoot all my b-roll in my bedroom haha - decided to make a video about sacred hours (a topic @Andrew Kirby featured in the Classroom I believe) because it's a really powerful concept/tool in my view. As always would love your thoughts, the good and especially the bad! https://youtu.be/ggkUG4Q-0fQ
@Steven K Glad you liked the way I verbalised it! I personally love going to the library to work, I can't just start playing video games or nap at my desk (I mean I could but it'd be a bit too awkward haha). Generally I think switching up your environment is a great way to circumvent distractions!
Hey Synthesizers, I'm Michael and my story is that I'm a TikTok content creator (@michaeldrift) who is looking to transfer my ambitions to YouTube. My TikTok content is around men's self-improvement (fitness, mindset, habits, nutrition) and I was able to amass a following of 350k with a couple of viral videos (some of which were actually pranks on my mom lol). However, while TikTok is a great platform to get exposure, its inconsistent viewership, low follower conversion to other platforms, and sensitive video/account flagging system are making me take my efforts to YouTube in the hopes of building a more dedicated and reliable audience on a more consistent platform. I'm basically starting from scratch since a few of my followers converted to my YouTube when I started it a month ago so it's going to be another grind. I identify heavily with the synthesizer title which is why I'm here and am looking forward to growing with you guys. My Channel: https://www.youtube.com/channel/UCgXgm6kosja2j2N1OoU-yjA
Have you considered reuploading your tiktoks as youtube Shorts? It could be a great way of directing traffic to your channel (even if you do want to move out of the shortform content game it could still be useful to get those eyeballs onto your channel especially when you have a couple of proven viral pieces of content)
I tried a slightly different style with this one, more of a video essay vibe than a traditional self-improvement vibe. If you could check it out and let me know if you found it interesting or if you got bored that would be great! Wanted to experiment just in case this style might resonate with people more so thanks if you check it out!! (It's really underperformed relative to the rest of my videos, think the thumbnail might be a factor but I wonder if the content might just be a bit dry haha.) https://youtu.be/wdMJ0U434s0
@Student Yeah I've got that feedback from others in terms of the frequent zooming/jumping - I think I've been a little dogmatic in following MrBeast / the entertainment niche in terms of trying to cut frequently for engagement so I'll be a little more careful in the future to not make it too distracting. Well it wasn't a massively new style honestly, still just me talking to the camera (in my bedroom) about stuff I've recently researched and found interesting haha! I'm a big believer in experimentation in life and with YouTube: but especially with YT I think approaching it like a scientist is a great method. Try stuff, see what works, see what doesn't and readjust. This was my worst performing video in a while and it definitely taught me some useful lessons so I'm glad I went for it honestly!
Lots of us YouTubers also are keen writers, so I thought I'd share this 1 minute blog post by Scott Adams called The Day You Became a Better Writer. It is incredibly straightforward but it is a great example of the Pareto Principle, if you do the things this blog talks about, you'll get 80% of the results for 20% of the effort. https://dilbertblog.typepad.com/the_dilbert_blog/2007/06/the_day_you_bec.html Another good blog to check out is this one about "delayed gratification" by James Clear. Being consistent on YouTube often relies on the vision of future success, and delaying our gratification, so its useful to know how it works! https://jamesclear.com/delayed-gratification
So on one of my earlier videos, a video editor from Australia reached out and said they really resonated with my content and had been binge watching my videos. We got talking on Instagram and he was keen to collaborate: the result was this, my latest video which I'm super proud of. The internet is a wonderful place, would never have been able to undergo a project like this and upload a video this well-edited had it not been for the serendipitous nature of people liking my content and me being open to interact with them. Do let me know what you think of it, hope you enjoy! https://youtu.be/CbvR4h7frY0
Step 1: Post that first piece of content Step 2: Post the next piece of content with small improvements Step 3: Keep repeating step 2 I'm guilty of not doing step 3. I joined this group all excited, joining a day or two after Andrew released the video where he announced the Synthesizer Skool. After quickly posting two videos, I hit a wall. I started to put too much pressure on 'the next one', and ended up procrastinating for 2 weeks. I just posted a video that talks about this struggle and how I overcame it. https://www.youtube.com/watch?v=DK7xy-bthuM No pressure to watch the video, but I still want to share a short summary of the techniques in the hopes it helps you get unstuck! Make whatever task your procrastinating on more fun and/or take less energy until it's something that you want to do. (Bonus points if you remove the need for the task to be done perfectly.) There's no sense having the task be so hard/not fun that you don't want to do it. Example: Making a video on lessons learned from a large book that you haven't read yet might seem hard and not so fun. Maybe you're not in the habit of reading, and the thought of finishing that huge book seems daunting. What's a fun and easier version of that? For you, maybe that's making a YouTube short about one tip you can share from a video that you watched. Build up from there instead of giving yourself too large of a task that you know you'll procrastinate on.
Dan you're so likeable, I can already picture you with a huge loyal fanbase. Also I love that you love Seinfeld, it's my favourite show by a country mile and Comedians in cars is just the most soothing watch ever.
Gear really doesn't matter when you start making videos on YouTube, because the most important thing when you start is that you keep going. Gear only helps make the videos better and that is not the main issue to target at the start of your journey, the main issue to target is your momentum and not letting yourself quit. However, gear can make it easier, so here is what I have bought over the past 6 weeks. Let me know if you have any questions on any of it :)
https://www.youtube.com/watch?v=56xvsAKOkw8 2 videos in a week! This community is really motivating me :) Please let me know your thoughts on it (positive and negative): I'm excited to get your feedback!
I see multiple people on here talk about how they don't have much to share, or that they're not sure about what value they have to offer or where to start, or that their content ideas aren't unique or special. But then I see something that they do offer. And it always has something in there that's interesting. Over and over we take what we know for granted, because we know it. Share it, friends. What you have is special. Congrats to all the first-posters on here! 🙌
Also not being special can be a virtue! Not being special means countless other people are likely to have gone through or be going through the problems you're grappling with now or have tackled in the past. This means there's bound to be an audience for what you want to talk about, as 'not special' as you might be!
That's massive Jamie! (I'm hot on your tail though so watch out lol). For real though that's so big, 500 real humans thought you provided enough value to want to follow you, that's mental. Hope you're cherishing it!!
Honestly doesn't feel that momentous but I thought back to the month of November when my growth was super stagnant (hovering around 80 subs) and 500 felt like a million miles away. I'm trying my best not to hedonically adapt and to enjoy every milestone even though it might not instinctively feel particularly incredible. Big thanks to @Andrew Kirby for including me in his most recent newsletter which is what probably pushed me over that 500 mark and to @Tintin Smith for being my rock throughout this whole journey!
I'm Mia, 17, on a gap year, I like science, literature, & entrepreneurship. 1. The type of content you love the most - I devour science-art articles & magazines https://www.sciartmagazine.com/digital-magazine.html I read a lot of business/self-help books as well 2. The problem you're currently working on Earning money through content creation - blog, substack, YouTube, social media, etc. Here's my first attempt at science-communication! Synthesizing a science concept within 3 mins for a scholarship application. I had a lot of fun doing it, and might want to make similar videos in the future. Any feedback/constructive criticism would be appreciated! :)
Or why have you! I've seen a few people announce that they either have or haven't done this step. I'm in the group that hasn't announced my channel to social media platforms (though I have told some close friends). At the moment, it feels like I need to go and make my first 20 or so 'bad' videos before sharing. I also feel like there should be more content to choose from, since I feel like my current video topics won't actually interest most of them. If you announced your channel to friends/family, when did you? Have you found it helpful or nice to know that the people you care about are supporting your journey? If you haven't, what are your reasons? Thanks for sharing in advance 😎
I told my close circles as soon as I started because I knew I could count on their support. I told my wider circles as soon as I made the first video that I thought wasn't cringily bad because I was more confident I'd get their support after that. It's been an entirely positive move, people have either been indifferent or quite kind. Either way I don't think it's a massive deal when playing the long-game.
Step 1: Make one video Step 2: Make one video per week Step 3: Make one good video per week Lesson 1: If you haven't uploaded one video, nothing else matters until you've done that Lesson 2: Until you are consistently creating, quality doesn't matter.
I've always subconsciously internalised this framework but moving from step 2 to 3 never felt actionable. An idea I like (which I discovered from Mrwhosetheboss in a podcast with Ali Abdaal) is making a series of 'micro-refinements' with each video. This framing has helped make the jump from 'passable' to 'good' videos seem more manageable.
After some deliberation @Tintin Smith and I decided to make our 'Becoming YouTubers' podcast public. Our logic behind this was, 'why not?' We recognise we have a while to go in terms of making it more professional but we also recognise the value of experimentation and operating like scientists so here it is! https://www.youtube.com/channel/UC4CyY3TT26PaDy1sv1ByIPQ In the next episode we're going to discuss any engagement / feedback we get on these episodes we've already make public so if you manage to watch even a tiny bit of any of them then we'd love to hear your thoughts (and we'll probably shout you out in the next episode if you would at all care about that lol.)
After seeing @Tintin Smith blow up with a 'day in the life' type video, I decided to follow suit and make one of my own. Because I'm very early stage I'm quite happy to take risks with my content and with this video I kind of threw out all the traditional advice about maximising for retention and keeping the pace up and instead opted for a more relaxed vibe. I'm not saying I'm Emma Chamberlain but this was a fun video to make and I'm keen to hear your guys' thoughts! https://youtu.be/DM1S60JV3EQ
Has anyone here experimented with YT shorts much? I'm aware this topic divides people. Until recently, I was in the camp that the core focus should be on longer form content. The reason I watch YT videos/subscribe to certain channels isn't for the dopamine hit, it's more like watching an episode of a TV show. I want to be entertained/educated for a longer period of time and I want evidence that a lot of work has gone into each piece of content. But then I became aware of Colin and Samir's strategy to post 3 shorts and 1 longer video per week and this appeals to me. Their shorts get them the most views, and a fair percentage of them get converted into longer-term subscribers who watch their main videos. They utilise shorts to get more eyes on their channel, it's almost akin to making a 'clickbait' thumbnail. You make a super bright, engaging thumbnail and people are more likely to click. You make a concise, well-edited and gripping short and people are more likely to click on your 'core' content. I uploaded my first short today, I have faith that it won't damage my channel's prospects so I'm going to experiment with this strategy to see where it takes me. (1. Another reason it appeals so much is because of how low effort it is. The turnaround for a short is probably 10x faster than a normal video. Why not throw some shorts into the mix? Feels like an obvious case of asymmetric risk to me.) (2. I made this video intending for it to be watched on the mobile app so it loops, if you're watching on a computer/in an embedded format and it ends abruptly then apologies!) (3. Anyone had much success with shorts? If so do you have any wisdom to impart for a short to go 'viral'?) https://youtu.be/Bl2GZXPo68Q
@Andrew Kirby Cheers Andrew! Jay Alto came up with the concept and helped me make it, he's got great vision. Software recommendation is luminar: it makes you feel like a genius graphic designer but it's AI powered and you really don't need much skill at all.
The gems on YouTube are often the ones with not very many views: this is one of them from ship30for30 which is a blog I'm a big fan of. https://www.youtube.com/watch?v=JZeikBgbqE4&t=581s It is aimed at writers but imo is of immense value to all content creators (especially for me as a YouTuber because every video needs to start off as a script for me). You really won't regret watching this and taking some notes. (Around 9:40 is where it starts)
Some brief notes :- Specificity V1 I want to write about self-improvement V2 I want to write about self-improvement for young people V3 I want to write about self-improvement for young people who are disillusioned with a 9 to 5 V4 I want to write about how young people who studied a degree they didn’t enjoy can use self-improvement to escape the rat race and lead a happier life Credibility (i.e. How do you know that?) Expert? Curator of Experts? Personal Experience/Opinion? You can use any of these to give your piece credibility. Structure 4A Paths Actionable (here’s how) Analytical (here are the numbers) Aspirational (yes, you can) Anthropological (here’s why) Proven Approaches - How To - Lessons Learned - Mistakes Made - Quotes - Ways - Tools - Trends - Stats - Reasons - Examples - Moments You can run the same topic through this generator and come up with lots of different ideas. E.g. how to make your first $1000 online, mistakes I made trying to make my first dollar online, 2022 trends that will help you make your first $1000 online etc.
@Connor Widmaier https://www.ship30for30.com/post/how-to-start-writing-online-the-ship-30-for-30-ultimate-guide This is great for writing online more generally, other than that though I haven't been using any specific resources, just practising to get better with each video!
@Tintin Smith and myself had been planning on starting a podcast since the day we met. We've recorded two initial episodes, if you had the time to check them out and feed back that'd be awesome. It's called Becoming YouTubers, it's all about becoming YouTubers (as you may have guessed). I personally have been starting to doubt my commitment to it because I wanted to focus more on the YouTube side of things rather than the podcasting and since starting I have lost sight of the initial long-term vision I had for the podcast and I lost some of the excitement about it. Tintin loves the idea of doing a podcast though and so we decided we'd share them here (unlisted) to get some 3rd party feedback and see if it resonates at all. Just to note, the first episode didn't have great audio, it's definitely listenable but not great. Second episode audio is good. If you check it out then thanks and we'd love to hear what you think! (Also @Dan Marino you feature multiple times in the second episode!) https://youtu.be/sw9kCqzQkQQ https://youtu.be/VpBn7vVSHE0
@Dan Marino Thanks for the detailed response Dan, I really do appreciate the fact you took the time to watch through and engage with us having a long silly convo! Will take on board what you said, especially regarding the audio. I reckon we'll do at least another episode to see if we can refine it a bit more on the technical side and to see if we (or to be honest I) start getting in the swing of things and begin to enjoy the process a bit more. You're the best and most wholesome guy Dan!!
'Always put your audience first. Your content is for them, not you.' This is the same sentiment that MrBeast and @Andrew Kirby were sharing: it seems crucial to be a humble yet passionate servant to your audience.
I mostly made this video for myself, so that I could internalise all the important things about how to achieve things that you set out to do. The process of making videos about things you know are important is so helpful for actually getting you to remember them and act on them. So I hope this might help some of you with sticking to your goals and staying on the right path. 2022 is going to be our year!