Months ago, I learned about Nathan May's client acquisition strategy. For context, Nathan May is the founder of feed media. An agency that works with media operators and newsletter-first businesses. His client acquisition system work like this..... He has a private newsletter. He cold/warm DMs his ICPs and asks them if they would like to be in a private email list where some of their competitors are already in. He would name a few of them. The prospect is more likely to accept and give him their email address since it's free, a private newsletter and also their competitors are there. And then over time, he sends them biweekly email newsletters with current situations and trends and what's working and what's not in their inductry. That shows his credibility and niche expertise. At the end of each email, he just mentions that he has an agency that helps people in that specific industry with a specific outcome. That's it. The results show that he has only 1000+ subscribers and he makes $1M ARR. (Although that was about a year ago, don't know how he's doing now). Hope that helps.

Write actual copy, for actual businesses (whether you work for them or not, whether they hire you or not) Rubber hit the road. For a faster ride up the curve, get your copy critiqued by an expert Study the legends This near cliched tip comes from any number of stalwarts- from Ogilvy to Lindsey Hough (she is the lady one from CopyThat!) Nabeel, I surmise from the heaps of praises, has studied Gary Bencivenga. Csaba Borzasi Has playlists dissecting 100 great copies and 50 email copies Back to school basics, mates 🪐🚀

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With a show of hands🤚 Would you collab on studying these free but invaluable resources.. I'm assembling an ensemble who gather with intent to implement Our syllabus, in what order you may: https://www.youtube.com/playlist?list=PLnnL12M5FDPxduj5dF7XbtHmv967mQSEL The generous gentle "kick"start resource, "The Business of Copywriting" courtesy @Nabeel Azeez https://www.youtube.com/@matthewjvolkwyn @Matthew Volkwyn's channel https://www.youtube.com/watch?v=tC6bom34his CopyThat! Mega Course (true to its title) Whether you rely on an AI for summary, notes, quizzing, feigning productivity (hope you don't) what matters is that you comprehend the content, contribute to conversation, & implement your ideas. That's the point of a Launchpad. 🪨 🚀 🪐

(From copywriter Mike Humphreys) You can pay for training by spending your time, your money, or both. More than half of the great copywriters I know developed their chops like I did: By reading the classic copywriting/direct response marketing books, studying great copy, and writing copy. I've never belonged to a paid mastermind for copywriting or marketing. I've never hired someone to privately mentor me. Or been someone's copy cub. I didn't pay for my first high-ticket copywriting training program until after I'd already produced over $10M in sales for my clients. At that point, I was charging $5K+ for a salesletter. So I was making good enough money to pay for that specialized training without going into debt. I broke into copywriting in 2006. Took me 2 months to go full-time with it. I've been full-time ever since. Money was tight then and my oldest child was in diapers. So I invested time instead of money in my copywriting career. Early on, I developed the habit of reading great copy or writing it 6 days a week. I've stuck to that routine ever since. And I'll continue to do it until they nail my coffin shut someday. Simple in theory... difficult in execution because it requires daily persistence and commitment to actually doing it. It also requires patience too because success won't arrive instantly or overnight. But it is doable, even if you're dealing with a shoe-string budget. If I can do it, then I believe anyone else can do it too. Especially with all of the amazing free resources out there. Most of which didn't exist when I was breaking into copywriting. Gary Halbert's website. Justin Goff's free email course. All of the major mailers and huge 8-9 figure companies that put out great copy every day. Not only do they send you great emails for free... those emails take you to their well-written VSLs, webinars, and salesletters too. That's off the top of my head. There are lots of other great free resources out that I'm neglecting to mention.